Marketing Automation Solutions for Insurance sector
Ensure to use marketing automation for insurance marketing to generate more leads and win the trust of customers with more innovative ideas. Easily capture the attention of the target audiences and transform qualified prospects into loyal customers. Allow insurance agents to score potential prospects automatically, track performance, and retain their interest to enhance the customer lifetime value. Leverage marketing automation to enhance sales messaging through A/B testing, bolster its strategies with predictive analysis and artificial intelligence.
Create a unified customer experience through multichannel marketing approach
Thanks to the multiple modes of communication that parents and students opt for, it is even more challenging for to create a transparent path and monitor their flow of actions, like campus visit -> application -> counseling -> enrolment. There are so many scenarios that can happen. For instance, parents or students first hear about an institution in a print radio ad or TV ad and directly come to the campus. Other times, after consuming the ad, parents or students choose to meet a counselor. Then comes another instance, where students and parents scout through the online website after consuming the ad. Build a comprehensive marketing strategy to engage, nurture, and trigger enrolments for your educational portal, be it online or on-campus course. Create unique experience across all display screens and marketing channels, and build a relationship with prospective students and their parents, and teachers.
Need personalized customer experiences
Empower to deliver personalized and meaningful messages to the right person at the right time. Adopt holistic digital strategies to enhance customer experiences and strengthen relationships with the clients. Attract new insurance clients to bring better conversion rates and capture critical information to nurture qualified prospects. Switch to the manual process of handling customers and develop valuable insights to increase sales effectiveness. Send personalized offers to customers for alluring them for new life insurance discounts. Create dynamic content to engage qualified leads with marketing materials and convert them into loyal customers.
Increase cross-selling and support sales team
Consolidate the sales and marketing team to flourish your business. Nurture the cross-buying journey of customers with marketing automation, segment the current customers, and take the right policies for the right one. Access records to enhance the customers’ engagement with insurance website pages, marketing materials and emails and build up a detailed image of the customer’s interests. Receive real-time alerts once the prospects read the marketing materials.
Ensure users’ loyalty
Create new retention campaigns to capture new prospects and convert them into loyal customers. Nurture the qualified leads with offers and keep premiums down by protecting the lives effectively. Appreciate the surplus information to make life easier for your customers.
Sell new courses
Gather the email addresses, phone numbers, and push subscriptions of the students to communicate with them for the new courses. Create customized experiences for students across all social media platforms to streamline recruitment campaigns. Engage with each lead through personalized emails and content pieces based to nurture them individually. Encourage webinars and open community discussions accessible for students from different locations to create a global knowledge-sharing platform.
Nourish the future of international students
Develop a global educational community with diversified learners. Open your doors for international students and encourage them to broaden their knowledge with professional guidance. Provide an inclusive environment to the aspirants for adjusting to the radical culture.
Trigger engagement and encourage campus visits
Push engagement and regular follow-ups based on lead behavior. Communications through push notifications, emails and SMS are directed according to how users interact, engage and behave. EncourageCampus visit. Candidates who visit campus are followed up accordingly with push notifications, emails, and SMS that are closely related to the kind of face-to-face discussion they had in-campus.
Use predictive analysis to automate the entire process
Take things to the next level through ad channel engagement using Facebook Ad Sync and Google Ads Library. Understand the staff-to-student/parents (individual and team) relationship and conversion rates. Use smart data to automate marketing campaigns that are data-driven, relevant, and personalized.
Grow your clientele with our comprehensive marketing automation features
Target. Acquire. Nurture. Convert. Delight.
Leverage every marketing and sales channel to build a unique and consistent customer experience for your brand
OmniChannel Marketing Automation Experience
Create a smooth transition from one device to another or from one channel to another for a unique customer experience
Mobile optimized marketing campaigns
Use ready-to-customize responsive templates for your marketing automation campaigns to target mobile-only users
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