Create a unified customer experience through multichannel marketing approach

Thanks to the multiple modes of communication that parents and students opt for, it is even more challenging for to create a transparent path and monitor their flow of actions, like campus visit -> application -> counseling -> enrolment. There are so many scenarios that can happen. For instance, parents or students first hear about an institution in a print radio ad or TV ad and directly come to the campus. Other times, after consuming the ad, parents or students choose to meet a counselor. Then comes another instance, where students and parents scout through the online website after consuming the ad. Build a comprehensive marketing strategy to engage, nurture, and trigger enrolments for your educational portal, be it online or on-campus course. Create unique experience across all display screens and marketing channels, and build a relationship with prospective students and their parents, and teachers.