6 Reasons why Lead Scoring is Key to Sales Conversion

Marketing automation tool can help you generate a high volume of leads. The challenge is to filter out the bad ones and fill your pipeline with leads that matter. That’s where lead management comes in; more specifically lead scoring. With lead scoring, you can distinguish quality leads, nurture them, and understand when they are genuinely …

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Effective Email Subject Lines – Marketers MasterGuide

Businesses are adopting marketing automation tools. Marketing automation comes with automated email marketing campaigns. And where email marketing is there, confusion with email subject lines is bound to exist. Email Subject Lines: The Decision Maker Almost everyone with an email id suffers from email overload on a daily basis. Research indicates that most recipients spent …

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Marketer’s MasterGuide for Maintaining Email Reputation

Maintaining your company’s and brand’s email reputation is important to spread your message. Marketers all over the world spend a significant amount of their time in designing and drafting email copies, crafting smart marketing strategies, developing handcrafted email templates and strategically clever subject lines. The aim of marketers is to get you open their emails and …

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11 Easy Ways to Identify Phishing Emails – Marketers Edition

Despite the advantages of adopting marketing automation, the risk of phishing emails doesn’t lessen. In fact, according to Infosecurity Magazine: Automation resulted in a 30% increase in success rate of cybercriminals The blame comes on machine learning programs that process data faster and create targeted email campaigns. Cybercriminals are adopting machine learning just as fast …

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48 Reasons Why Your Emails Have Low Email Open Rate

Oops! Your email open rate is not up to the mark. No email opens means no engagement. You again start from scratch, this time cautiously. You have a good inflow of visitors. You are collecting lead information via landing pages, social media survey and contests, and gated content. Your leads are properly segmented based on …

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Did You Know? Your Email Subscribers have 8 Types of Mailboxes

The knowledge of the various types of mailboxes used can help in organizing a successful email marketing program. In 2016, on an average, each email subscriber has 1.7 email accounts per user, and by 2019 it will increase to 1.9 email accounts per user. This data shows that an average email user maintains more that …

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11 Important Email Marketing Metrics You Should Know

Did you automate few of your campaigns? Are you trying to understand your email marketing metrics? Are those numbers confusing you? Don’t know which email marketing metrics are most important? Okay. Stop. We’ll start from scratch then. Email marketing automation has a lot to contribute to your business. While email marketing alone will not drive …

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MasterGuide to Optimise Your Email Marketing Frequency

Email marketers struggle to identify the exact number of emails that will give them the maximum ROI, i.e. the exact email marketing frequency. There isn’t any magic number that can help marketers to strike a balance between sending innumerable emails and sending very few emails. If you are sending heaps of emails, chances are high …

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How To Send Animated GIF Emails in Marketing Campaigns

The need for personalizing marketing efforts and putting across marketing messages in an instant has made way for GIFs. If you were in awe of email marketing automation features like automated email workflow, drip campaigns, and autoresponders, then GIF emails have taken email marketing automation to the next level. GIF emails have opened a new …

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