25 Marketing Resources for High Converting Email Campaigns

With all the reports of inbox overloading and deliverability issues, emails were supposed to get a setback; until the reports of Q4 2016 hit the internet. According to the report from Experian– A 14% rise in email volume was noted in Q4 2016 as compared to the same quarter the previous year. There was also …

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Marketing-Sales Alignment Before Implementing Automation

Marketing-Sales Alignment is crucial. Let’s take the human body as an example to get to the root of this concept. When you are driving, your brain sends signals to your hands and feet based on the vision your eyes see. It is based on these signals that you shift your car/bike smoothly even in heavy …

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9 Marketing Automation Strategies to Increase Sales Revenue

It seldom happens that the sales team reach out to a completely clueless customer. Thanks to the gamut of resources available on the web, customers prefer self-learning than subscribing and waiting for a contact person to call back. And that is one of the biggest shifts in the industry. To comply with this shift, digital …

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9 Effective Ways to Improve Lead Nurturing with Automation

In an ideal world, your leads will manoeuvre themselves down the marketing funnel. But that’s not how things work. Lead nurturing is essential to urge your leads to go down the marketing funnel- from visitors to leads, buyers, and lastly, promoters. It’s not a one-day wonder. Rather, lead nurturing is a long process. According to Forrester …

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Getting Started with Aritic PinPoint

Marketing automation has evolved from being a hyped phrase to a mandatory matter for businesses. Whether an SMB or an enterprise, automation is the first priority to get all the marketing efforts lined up. While business leaders are all game for data-driven efforts, the dire need of an all-rounder marketing automation tool is still existing. Despite …

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Advantages Of Using Emails To Reduce Customer Churn Rate

Churn is your arch rival. Retaining existing customers is much more important (and cost-effective too!) than acquiring new ones. What is the point of spending all your resources, energy and time on the acquisition of new customers while ignoring the existing ones? Customer churn rate is the worst enemy you can have while marketing your …

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21 Marketing Automation Questions to ask before Implementation

If you are a marketer, it is evident that you are already accustomed with the term ‘marketing automation‘. Despite the hype this term has, less than 10% of companies have actually implemented it. That’s pretty sad metrics. If you are thinking of the statistics that said more than 50% of businesses have implemented marketing automation, …

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