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Ankit Prakash in Email Delivery, Infographic

11 Astounding Tips To Achieve High Inbox Delivery

Did you hear about the new US Postal Service (USPS) that will allow people to get a sneak peak of their mail before it arrives? Yep, this is for the postal mails that we get. Now, according to the news, you can opt for an email notification for this update. In the update, you will get an image of the front part of your letter that is ‘arriving’ in your mailbox soon.While reading this, I realized that in order to send out such updates to every individual a high-end email system is going to be the first requirement. High Inbox delivery is mandatory, and there is no place for messages landing in the spam box.

While USPS is working on bringing the best of technology to doorsteps, email marketers, in general, are also doing everything to achieve high inbox delivery. After all, what’s the use of all the efforts for an email campaign if it is not getting delivered to the recipients’ inboxes?!

When your emails hit the junk or spam box of your recipients, you know your worst nightmare has come alive! But that will happen only if you are not aware of the pro tips that can re-route your emails directly to the inbox. Marketers are turning to hybrid email solutions solely to nullify all possibilities getting spammed.

Why a hybrid solution, you ask? Well, with a hybrid email system, you have more than one server to get your emails delivered. If one server fails, you can redirect the emails to another one without hampering the speed and quality of your emails. Mostly, marketers use separate servers for separate segments; like transactional emails are sent through one server, and promotionals through another. This ensures high-end delivery and also maintains your email reputation.

Hacks To Achieve High Inbox Delivery!

Like I said, inbox delivery is absolutely essential for any marketer. And few crucial factors that should not be missed are (apart from the technicalities)- crisp subject lines, engaging content and ofcourse, an unsubscribe option visible in your mail. Now, all these are important because:

  • A crisp and genuine subject line triggers the opening of your email. If the recipient continuously deletes your emails and then suddenly tags your email as spam, your emails will get blocked forever. Now imagine, more than one recipient reacting like this!
  • Engaging content also works the same way as the subject line. If you are sending out unnecessary emails, then one fine day you will be blocked.
  • An unsubscribe option is a polite way of accepting the fact that your recipients want to opt-out and you honor that decision. Else, the result is same- you get spammed.

Whenever a majority of your recipients block your emails or spam your email address, the mailbox provider takes it into account and blocks emails from your server or IP address permanently. If this happens, then it is pretty much clear that ‘inbox delivery’ will not happen, permanently. So, along with all the technicalities, you must also pay attention to what you are sending, why, when and to whom! Here are  11 handy tips to achieve high inbox delivery.

 

11 tips to achieve high inbox delivery

Comments

5 Comments

Sachin

Very interesting inputs. I will definitely look up this as a guide for my next email campaigns. Lately the inbox delivery of my emails have been poor. With these inputs, now I can work on my campaigns and achieve desired results.

Steve Alexander

High inbox delivery rate is great with Aritic PinPoint. The platform is focussed on delivering the mailers without getting spammed. Dedicated IP address has been chosen. The email marketers must include the unsubscribe option. This is related to trust forming.

Henry Roberts

The efforts of us email marketERs will be futile if the mail we send doesn’t land into the inbox. Hybrid email solutions is truly very mandatory for this to take place!

Jason Bell

These tips are truly a great help for us marketers! Failing to deliver the emails in our customer’s inbox could result in losing engagement with our users. Thanks.

Jacqueline Foster

Yes emails are useless unless they actually make it to the user’s inbox. You must maintain a proper DKIM sign on outgoing SMTP server to authenticate email messages and allow sender reputation to be independent of IP address reputation to improve deliverability.


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