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Important Email Builder Tags for Email Personalization

Email Campaigns

When using a Aritic PinPoint and sending campaign through it, you are able to use a number of custom tags and filters.

TagsValue
{contactfield=firstname}First Name
{contactfield=address1}Address Line 1
{contactfield=address2}Address Line 2
{contactfield=attribution_date}Attribution Date
{contactfield=attribution}Attribution
{contactfield=city}City
{contactfield=companyaddress1}Address 1
{contactfield=companyaddress2}Address 2
{contactfield=companyannual_revenue}Annual Revenue
{contactfield=companycity}City
{contactfield=companycountry}Country
{contactfield=companydescription}Description
{contactfield=companyemail}Company Email
{contactfield=companyfax}Fax
{contactfield=companyindustry}Industry
{contactfield=companyname}Company Name
{contactfield=companynumber_of_employees}Number of Employees
{contactfield=companyphone}Phone
{contactfield=companystate}State
{contactfield=companywebsite}Website
{contactfield=companyzipcode}Zip Code
{contactfield=company}Company
{contactfield=country}Country
{contactfield=email}Email
{contactfield=facebook}Facenook
{contactfield=fax}Fax
{contactfield=foursquare}Foursquare
{contactfield=googleplus}Google+
{contactfield=instagram}Instagram
{contactfield=lastname}Last Name
{contactfield=linkedin}LinkedIn
{contactfield=mobile}Mobile
{contactfield=phone}Phone
{contactfield=position}Position
{contactfield=preferred_locale}Preferred Locale
{contactfield=skype}Skype
{contactfield=state}State
{contactfield=title}Title
{contactfield=twitter}Twitter
{contactfield=website}Website
{contactfield=zipcode}Zip Code
{dynamiccontent=”Dynamic Content 1″}Dynamic Content 1
{leadfield=address1}Address Line 1
{leadfield=address2}Address Line 2
{leadfield=attribution_date}Attribution Date
{leadfield=attribution}Attribution
{leadfield=city}City
{leadfield=companyaddress1}Address 1
{leadfield=companyaddress2}Address 2
{leadfield=companyannual_revenue}Annual Revenue
{leadfield=companycity}City
{unsubscribe_text}Add Unsubscribe Link with Link and message

 

The builder will let you drag the predefined content sections from the right hand toolbar and drop them to the position you choose.The existing sections can be re-ordered or removed.

The email builder provides quick and convenient access to assets, landing pages, and other extra fields which are considered important or commonly used. All those are accessible via tokens in format {component=item}, for example {contactfield=company}. A drop-down with options will appear when you type { character and you can search for the right token by typing its name. For example if you type {comp, it will suggest the right token for the Company Contact Field and you can select it via keyboard or by clicking on it.