Scripts are added on landing pages to help you identify the source of landing pages traffic and behavior of the visitors on landing page. This script helps in tracking and monitoring, as well as understanding the impact of a landing page within the marketing funnel.
You can easily add the ready-to-use script in your landing page within Aritic PinPoint. To do this, first, log in to your Aritic PinPoint Engagement Dashboard and click on Settings on the top right corner. Under Settings, you will find an option to Advanced Settings under System Settings.
You will be redirected to the Configuration page. Click on Landing Page Settings.
It will automatically display a header and footer script fields where you can simply paste your script, which will be added to your Aritic PinPoint Landing pages automatically.
Note: Inside these script fields, you can add multiple scripts. Google Tag Manger script can be added inside these boxes.
Once done, click on Save and close to finish.