Inside Aritic PinPoint you can integrate Google Analytics Events Pixel by using Universal Google Analytics ID. Detail about Google Analytics Events Pixel USERID can be found here.
The Google Analytics Events Pixel tracking can be used as re-marketing list inside Google Ads (Adwords). To get started with the integration of your Google Analytics Event and Google Ads account and Aritic PinPoint, you can follow these steps:
Step 1: Connect your Google Ads account with your Google Analytics account from Google Analytics Product Linking.
1. Sign in to your Google Analytics with admin privilege.
2. Click Admin from left bottom of the screen, and navigate to the property you want.
3. In the PROPERTY column, under Google Ads Linking, select the +New Link Group Button and on next screen connect your Google Ads Account.
This integration will allow you to share your Google Analytics Event with your Google Ads account.
Step 2: Setup Google Analytics Events Pixel ID inside Aritic PinPoint, you can navigate to Setting menu from top right screen of Aritic PinPoint dashboard. Then get inside Advance Setting, and from left menu navigate to “Tracking Settings“.
Inside this screen, you can add “Google Analytics ID“. You can refer following screenshot:
On this screen, you will find 2 more options to enable the Google Analytics Events Pixel ID tracking code on the tracking page and/ or Aritic landing page. You can enable both the options to Yes.
This Google Analytics Events Pixel ID code will be automatically added to the pages which already have the Aritic PinPoint tracking JS code, when “Enabled on your tracking page” option is enabled.
Next, you can follow this guide to understand Using Google Analytics and Facebook Pixel Ad Event Integrations.
You can follow these posts on detail about Google Analytics Event and Google Ads: