Inside Aritic PinPoint you can integrate Google Analytics Events Pixel by using Universal Google Analytics ID. Detail about Google Analytics Events Pixel USERID can be found here.
This tracking can used as re-marketing list inside Google Ads (Adwords). You can follow these posts on how to integrate Google Analytics Event and Google Ads:
To Setup Google Analytics Events Pixel ID, you can navigate to Setting menu from top right screen of Aritic PinPoint dashboard. Then get inside Advance Setting, and from left menu navigate to “Tracking Settings“.
Inside this screen, you can add “Google Analytics ID“. You can refer following screenshot:
On this screen, you will find 2 more options to enable the Google Analytics Events Pixel ID tracking code on the tracking page and/ or Aritic landing page.
This Google Analytics Events Pixel ID code will be automatically added to the pages which already have the Aritic PinPoint tracking JS code, when “Enabled on your tracking page” option is enabled.
Next, you can follow this guide to understand Using Google Analytics and Facebook Pixel Ad Event Integrations.