Inside Aritic PinPoint, you can create complex Segments with multiple filters for segmenting the contacts effectively. Although, at first you can build a simple segment with “AND” and “OR” filters within Aritic PinPoint segments. But, you can combine and use Campaign Membership feature to build complex Segments.
To explain on how to build a complex segment, we will take this example:
Step-1: Build a Simple Segment of contacts with Filter having “email address” and from “USA” or “UK” Country.
Step-2: Build a Simple Segment of contacts with Filter having “email address” and first name is “John”.
Step-3: Build a Segment of contacts having “email address” and are member of above 2 segments built in “Step-1” and “Step-2”.
These segments are resource extensive and so try to create when necessary and do not use as automation source. You should use segment membership condition of automation.
Using this filter “Segment Membership” inside the segment you can build complex segment and group of segments to target contacts with specific criteria.