Inside Aritic PinPoint, you can create complex Segments with multiple filters for segmenting the contacts effectively. Although, at first you can build a simple segment with “AND” and “OR” filters within Aritic PinPoint segments. But, you can combine and use Campaign Membership feature to build complex Segments.

To explain on how to build a complex segment, we will take this example:

Step-1: Build a Simple Segment of contacts with Filter having “email address” and from “USA” or “UK” Country.

Step-2: Build a Simple Segment of contacts with Filter having “email address” and first name is “John”.

Step-3: Build a Segment of contacts having “email address” and are member of above 2 segments built in “Step-1” and “Step-2”.

Using this filter “Segment Membership” inside the segment you can build complex segment and group of segments to target contacts with specific criteria.