Your contacts inside Aritic PinPoint expect relevant and personalised content, both online and offline. Hence, it is evident you will want to leverage your email campaigns to provide a 1:1 experience that will exceed your customers’ expectations. By inserting dynamic content in your email, you can create such an experience for your customers across multiple devices. It is no more only about using their first name in the email subject line after all.

Start adding dynamic content (also known as adaptive or sophisticated content) so that your email content is always relevant based on your customers’ demographics, behaviour patterns, or browsing and purchase history.

Inside Aritic PinPoint, there are 2 modes, using which you can deploy dynamic email contents inside your email template:

  1. Dynamic email template using email template code mode editor
  2. Dynamic email template using Drag and Drop email studio

Dynamic email template using email template code mode editor:

Building Dynamic email template using email template code mode editor is used to add dynamic email content inside a pre-built HTML email template of yours. You can follow these steps to upload the HTML email template of yours and then use “Dynamic Content” to create and add the dynamic email contents inside the uploaded HTML email template. Follow these steps:

1. From left menu of Aritic PinPoint, go to Assets > Emails Template > Design New Email Template.

2. On this screen, from General tab, add Subject and Internal Name.

3. Next, go to Theme tab, select “Code Mode” and launch Email Studio.

4. Inside the email studio in code mode, you can add the html code of your email template. After adding this email template, Apply the setting and on next screen, you would be able to create Dynamic content for your email.

Later on, this guide will show you, how to add the created dynamic content inside this email template.

5. After you save the above HTML email template of yours, on next screen, navigate to “Dynamic Content” tab.

6. On this screen you will get ability to create different Dynamic content slots and their variations according to contact filters and behaviors.

On this screen, you have “Dynamic Content 1” as slot and on right side you can add different variations within this dynamic content slot.

To add a new Dynamic Content slot to this, click on “New” button. Each dynamic content slot can be used inside an email template to generate wide variations of email template for the contact.

Note:

  • Within “Default” variation of the Dynamic Content Slot, you can’t add any filters. This is the default content, that will go to the contact, if the filter condition is not met.
  • Within First Dynamic Content Slot, you would be able to create only 1 variation of dynamic email content.

7. Create Content inside the “Dynamic Content 1” slot.

In this example, 1 variation according to the country is created.

8. To add a new Dynamic Content slot, inside this panel, click on “New” button and start adding the variations within the slot according to your requirement.

Since this is new dynamic content slot, you would be able to add more than 1 email variations.

After you have created the Dynamic content slots and their variations, you can click “Apply” from top right to save the update.

9. Now, to insert the above created dynamic content slots into an Email template, go to “Email Studio” from the top menu to launch the code mode email builder again. There you can find the same HTML email template, which was added in above Step 4.

Within this code editor you can add the dynamic content slots into the HTML code mode-

  • To add “Dynamic Content 1″, add this line: {dynamiccontent=”Dynamic Content 1”}
  • To add “Dynamic Content 2″, add this line: {dynamiccontent=”Dynamic Content 2”}

10. Finally you can Click on “Save and Close” to save the updates to the email template.

After you have save this email template, you are ready to add these templates inside your Automation Campaign workflow or copy it to Segment based email campaign. Once the email through workflow starts delivering to the contacts, then the dynamic content will be rendered according to the content variations filters.