While creating Campaign of a simple or complex scenario, there are many actions/decisions/conditions that will help you.

Here we will see a specific action that allows a contact to jump from an event to another one. With this action, you’ll gain time while creating your campaigns because it will avoid repeating all negative branches with the same path than positive branches. Contacts that have followed negative branches will go back in a certain event to follow a previous positive branch.

Steps to see how does the action “Jump to event” work?

Login to your Aritic PinPoint dashboard > Campaigns > Create new automation campaign

Select the type of campaign – Here we will select Segment based campaign.

It can be useful to place the action “Jump to event” at the end of a negative branch that allows the contact to go to a previous positive branch. Let see this scenario as an example.

If contact does not open email 1 after two days, it will follow the negative branch and will receive email 1 again. If this time, it opens email 1, it will jump directly to the event send email 2 and will follow this branch.