Preferred Time or Send Time Optimization feature setting inside Aritic PinPoint, segment based email campaign and automation campaign, trigger the emails based on the past open behavior of the subscriber/ contact automatically. Since the email is delivered to the subscribers, when they are most likely to open the email from their mailbox. This features helps improve the email open rate drastically.

You can can find this setting inside the segment based email campaign before you finalize the email scheduling and other email delivery settings.

Note: “Contact’s Timezone Scheduling” and “Send at Preferred Time” should not work in parallel. Only one setting should work at a time.

How Scheduling on Contact’s Timezone Work?

If you have enabled “On Contact’s Timezone” then the email campaign will be sent according to the contact’s timezone time, rather than being sent immediately.

If you have selected a date and time from the Schedule option and have also enabled “On Contact’s Timezone” then the email campaign will be sent according to the contact’s timezone time and the scheduled time, rather than being sent immediately.

Note: If a contact doesn’t have timezone defined inside their custom field, then, they will receive the email immediately or the time at which the email campaign has been scheduled.

How Send on Preferred Time or Send Time Optimization work?

If this setting is enabled, then you would not be able to enable “On Contact’s Timezone” setting. And, this setting will send email to the subscriber / contact from the segment on their own preferred open time.

How Preferred Time for Contact/ Subscriber is define?

Aritic PinPoint stores the time and date on which each contact opens any of the email template sent to them from Aritic PinPoint. Based on these time of opening the emails within each 24 hours, Aritic PinPoint defines the optimistic email open time for each contact/ subscriber. And, based on the optimistic time, the next emails are delivered to the contact when “Send at Preferred Time” is enabled.

For example, if a contact had received 50 email from Aritic PinPoint and he opened majority of the emails between 9AM and 10AM in his timezone, then the next email sent to this contacts will be between 9AM and 10AM in their timzone when “Send at Preferred Time” is enabled.

Based on the above settings, following 8 cases of settings can be achieved:

Case-I: The contact/ subscriber will receive email as defined from the “Schedule At” date and time.

Case-II: The contact/ subscriber will receive email based on their preferred optimal time after the scheduled date and time, as defined in the “Schedule At” setting.

Case-III: The contact/ subscriber will receive email based on their own time zone after the scheduled date and time, as defined in the “Schedule At” setting.

Case-IV: The contact/ subscriber will receive email based on their own time zone after the scheduled date and time, as defined in the “Schedule At” setting and for the contacts whose optimal time is know, they will receive the email accordingly.

Case-V: The contact/ subscriber will receive email based on their own time zone, according to the time at which the campaign is being sent.

Case-VI: The contact/ subscriber will receive email based on their optimal preferred time and whose optimal preferred time is not known, they will receive the email immediately.

Case-VII: The contact/ subscriber will receive email based on their own time zone after the campaign is sent and for the contacts whose optimal time is know, they will receive the email accordingly.

Case-VIII: The contact/ subscriber will receive email immediately, as soon as email campaign is sent.