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Understanding DND of Contacts

Within Aritic PinPoint, a contact can be put on DND (Do not Disturb) mode for each channel of communications, you can add email DND, SMS DND and so on for each of the contact. Once, an email DND appears on a contact, then, they would not be able to receive any email sent from Aritic PinPoint segment based email campaign or automation workflow campaign.

If a DND symbol (red box with cross symbol) appears on a contact, then it will look like this:

Once this DND symbol appears on a contact, then, they would not be able to receive any email sent to them.

There are multiple ways in which you can add DND to a contact’s email:

  • Manually add contact to Exclusion List Segment.
  • Manually update contact’s channel preference for email to DND.
  • Contact clicked on UNSUBSCRIBE link from your email.
  • Contact clicked on the spam button in their inbox and marked your email as spam. When this happens, the contact is added to a backend exclusion segment, this segment is hidden from your account due to compliance reasons. A contact that gets added to an exclusion segment upon clicking the spam button will have DND status for each segment.
  • Contact email is invalid and bounced, either hard bounce or soft bounce. When this happens, the contact is added to a backend exclusion segment, this segment is hidden from your account due to compliance reasons. A contact that gets added to an exclusion segment upon bounce will have DND status for each segment.

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