Once you have completed the configuration of Facebook Pixel and / or Google Analytics ID (for Google Adwords) integration inside Aritic PinPoint, you will get a feature inside your Automation Campaign to send an event trigger to these re-marketing lists after a page is being visited by a contact from the the automation campaign flow.
To automatically send the Google Analytics and/ or Facebook Pixel Ad Event for a contact from Automation Campaign, head over to an automation campaign workflow and inside the Decision, add “Visit a Page” decision. Add the page conditions where you want to tack a visit by the contact flowing through automation campaign workflow.
After adding the decision, now you can add an Action called Send Tracking Event to the decision.
Now, from the pop-up screen you can add event triggers, select the “Facebook” and/ or “Google Analytics” from Services.
You can add additional Category, Action and Label events from this screen.
Once above setup is complete inside an Automation Campaign workflow, depending upon a contact’s page visit decision from the campaign workflow, these custom event will be sent to Google Analytics and Facebook Pixel automatically.
Note: Category will only work for Google Analytics.