Once you have completed the configuration of Facebook Pixel and / or Google Analytics ID (for Google Adwords) integration inside Aritic PinPoint, you will get a feature inside your Automation Campaign to send an event trigger to these re-marketing lists after a page is being visited by a contact from the the automation campaign flow.

To automatically send the Google Analytics and/ or Facebook Pixel Ad Event for a contact from Automation Campaign, head over to an automation campaign workflow and inside the Decision, add “Visit a Page” decision. Add the page conditions where you want to tack a visit by the contact flowing through automation campaign workflow.

After adding the decision, now you can add an Action called Send Tracking Event to the decision.

Now, from the pop-up screen you can add event triggers, select the “Facebook” and/ or “Google Analytics” from Services.

You can add additional Category, Action and Label events from this screen.

Once above setup is complete inside an Automation Campaign workflow, depending upon a contact’s page visit decision from the campaign workflow, these custom event will be sent to Google Analytics and Facebook Pixel automatically.

You can follow Remarketing with Analytics and Remarketing for Facebook Ads guides to understand more uses of these events.

Note: Category will only work for Google Analytics.