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Native Customer Data Platform (CDP) for Contact Management
This session introduces the topic and lays the framework for a better understanding of the platform inside sales and marketing automation.
You’ll learn about the need CDP, the functions provided, and the problems it solves for sales and marketing professionals. We’ll dig into what separates CDPs from DMP, CRM, and other systems that manage customer data. And we’ll explore how to find the right CDP platform for your needs.
1) What is a customer data platform (CDP)?
2) Why do marketers need CDPs?
3) What is the difference between Marketing Automation and CDP?
4) How We Use Our CDP to Create Amazing Experiences?
5) How do you build a customer data platform?
Ankit is a passionate and determined entrepreneur; building successful internet products and business since 2006.
Being an entrepreneur at heart and strong-willed, he works on ambitious goals, accept challenges, and stay focused on the bottom line.