The following steps describe how a single Email campaign works inside Aritic PinPoint. Segment based email campaign is a feature which allows you to communicate with a segment list of emails filtered as per your requirement such as contact field, specific date, time and for a wide range of uses such as the newsletter, event updates and more. Segment based emails cannot be used in an automation campaign, but they are incredibly valuable for “one-off” messaging.

Building a Segment Email

Start with selecting Campaigns > Email Campaign > New

creating email campaign

Select your choice of theme and start editing your email template by clicking on Email Studio. 

If you choose the Blank Template, you will see an additional tab as Dynamic Content which you can edit as per your requirements and campaign purposes/contact segments.

email theme building

Once you have finished editing your email template, click on Apply to save your edits and return to continue building your segment email campaign. 

Click on General Tab to add additional information like Email name, internal name, owner details, categories like educational emails or promotional emails, CONTACT SEGMENTS like recent viewers, pricing page visitors, customers, landing page signups (and more). You can also set options for Unsubscription for your users by mentioning the segment from which they will be unsubscribed. You can read more on this on Preference Center document. To track your email, mention the UTM tags as well.

segment building

Proceed to the next tab Advance to finish the campaign building.

Here you can add details like sender’s name, feedback email address, add stats and also set the number of contacts to be sent. You can turn on the Randomize option if you want the system to randomly pick contacts to send the email. This feature is applicable only if you set a fixed number of contacts for email sending. In this section, you can also schedule exactly after how many hours you want your email to be sent out.

Once you are done setting these up, you can save and close to return to the main page. Click on Apply to implement your changes and exit.