Marketing Automation For Financial Services
Keep pace with present digital trends as well as cross-channel user experience demands with our comprehensive financial services bundle. Improve your overall operational efficiency, handle financial complexities, and refine your financial services for your customers.
Take a consultative approach to sales with marketing automation solution for financial services. These services are ideal for mutual fund firms, wealth advisory companies, and asset managers, who have a more specific goal to achieve through automated services. Improve the efficiency of your team without spending a fortune on your marketing efforts. Companies dealing with banking, capital marketers, insurance, and wealth management can resolve their business and technology challenges with Aritic PinPoint financial services.
Create rich client profile (buyer's persona)
Your clients can come from various sources. Monitor their lead source, and create rich client profiles to offer personalized solutions. Build long-term relationships with your clients through automated nurturing campaigns, retargeting, and retention programs.
Use dynamic segmentation for relevant offers
Whether you are an insurance company or a mutual funds provider, segment your customers based on their behaviour, sources, buyer’s stage, and personal details. Automatically segment your customers within Aritic PinPoint or manually alter segments to stay relevant.
Achieve your goals through personalized communications
Create automated drip series for customer onboarding, education, nurturing, retargeting, and retention. Use multiple marketing channels to personalize customer interactions and overall experience with your company.
Omnichannel marketing approach to enhance customer experience
Create unified customer experience through omnichannel marketing approach. From a single platform, continue conversing with your clients even when they are switching in-between channels without breaking the conversation flow.
An omnichannel marketing automation solution for your financial services
Monitor your customers’ lifecycle through lead scores, lead tracking, and retargeting campaigns. Develop various marketing campaigns across multiple channels to offer a consistent customer experience. Automate repetitive tasks as you focus on building rich client relationships.
- Customer activation automation series: Send notifications (email and mobile) upon successful customer account activation. Create welcome drips after product purchase. Automate the entire onboarding series.
- Event-based notifications: Engage your customers with important notifications and reminders related to your financial services.
- Unified lead profiling: Tie together all the information, both online and offline, of your lead and create a singular lead profile. Information includes behavioral tracking, demographics, social profiles, offline activities, and more.
- Customer retention programs: Retain your customers with re-engagement campaigns, exclusive offers, customer referral programs, customer loyalty programs, and continuous follow-ups.
- Customer journey automation: Help your customers to proceed from the awareness stage to the decision stage with relevant content marketing, email campaigns, push campaigns, and mobile targeting. Automate your customer’s journey based on their behavior and buyer’s stage.
- Integrated SMS, phone call, and IVR automation: Create missed call campaigns, automate interactive voice response, and launch SMS campaigns to your existing customers.
Aritic PinPoint is the right choice for your financial services
Unified lead profiling
Smooth customer activation
Build brand loyalty
Happy customers across the globe
Resources
BFSI Marketers Guide to Integrated Marketing Automation Communication
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GDPR Compliant Marketing Automation Solution
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Banks need to Implement Marketing Automation Cloud Now
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