B2B Marketing - Drip Email Campaigns - Marketing Automation

The Real World Recruitment Marketing Automation in Action

Marekting Automation

Recruitment is not a one-way deal. As much as a candidate works to make his/her profile look great, so does a brand or recruitment firm. Attracting talent can be challenging if recruiters pose to look too clever or too easy with no interesting substance to grab a candidate’s attention.

Recruitment needs both the candidates and the company to be equally interested in each other. John Vlastelica, the Managing Director of Recruiting Toolbox, recommends leveraging the interest and passion of your respective candidate pool to trigger more attractive messaging.

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Best Practices - Content Marketing

Getting Started with B2B Content Marketing

B2B Content marketing

B2B content marketing has its own set of benefits. There are several rules that one needs to follow to yield proper results. Prior to all the rules and pro tips, what a marketer needs to focus is building the perfect content marketing strategy. If you are not aware how to start or where to start, we have got it all covered for you in this extensive guide to getting started with B2B content marketing.

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Customer Marketing

Unified Customer Journey is the Key to Digital Conversion

Unified Customer Journey

What makes a customer happy? This is an essential question for every marketer whose work revolves around customers. Also for those who mainly focus on keeping them satisfied with their services always. The main reason behind an unhappy customer is lack of a seamless experience. From the first interaction with your brand or after they become a customer, they deserve all the attention. Unified customer journey plays an integral part to maintain the sanctity of the brand. A well-designed omnichannel strategy will make sure that customer’s convenience is always the priority.

It is vital to model all your marketing strategies and business processes around consumers and their requirements.

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Forms & Landing Pages - Landing Page

Create AMP Landing Pages with Aritic PinPoint

AMP Landing Pages

Google is well known for providing the best services and is constantly working to deliver the best experience to its users. Users expect high performance when they are accessing the Internet. Not to forget they are the most impatient species in the universe.  If they open a website, they want their content to load quickly without any delays, and even a little delay will lead them to bounce the site. The increasing bounce rate is a crucial element that influences the user experience.

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Customer Success Strategy

Follow these 5 Steps to Build Customer Success Strategy

We hear several new terminologies in the business world. One of the most recent buzzwords is Customer Success Strategy. People are continually sharing tips about how the industry can benefit from it. Customer success strategy was initially limited to providing customer support or managing accounts. But now, the way you should interact with a customer has completely changed. The first thing towards a successful customer success strategy is a perfect plan of action which provides an impactful customer engagement solution.

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Video Marketing

Live Video Streaming Platform Selection Guide for B2B Businesses

Video Streaming Platform

Live video streaming offers plenty of benefits for B2B companies. It is the best way to enhance user engagement and build viewership. There are several platforms available for live video streaming. However, before you put your content online, you need to understand where your audience is present.  Always try to do live video streaming on platforms where your audience is already present rather than asking them to join you on a new platform.

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B2B Marketing - Demand & Lead Generation - Marketing Automation

Banks need to Implement Marketing Automation Cloud Now

Marketing automation cloud is not a buzzword for the Marketing industry. 91% of people who use marketing automation cloud agree that it is essential for the overall success of activities of online marketing.

According to history, software, internet, telecommunication, and business services are the fastest market automation adopters. Even so, retail banking has shifted tremendously because of the digital advancements. There is a change in the behavior and expectations of the consumers. This makes the banks to respond by redefining their marketing strategies.

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Content Marketing

Complete Guide to WordPress Website Speed Optimization

Wordpress guide to Website speed

Numerous wonderful online businesses are doing excellently well. With their superiority in the technology they use, the performance of their websites is optimum. This significantly contributes to their success stories. It is no secret that a bad website performance will kill a business. No one wants to deal with slow and unresponsive web pages. It is nothing but torture that moves your prospects to seek out other alternatives- your competitors.

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Drip Email Campaigns

9 Automated Drip Marketing Campaigns For Higher Lead Engagement


There’s no denying that emails are the best way to communicate and build a relationship with your consumers, especially when reports have revealed that about 319.6 billion emails will be sent and received every day by 2021. Brands across the globe are leveraging the power of emails with the aid of automation, and one core feature of automation is automated drip marketing.  Automated drip marketing has a lot to contribute in creating a brand image.

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Customer Marketing

5 Factors to consider for Effective Customer Segmentation

In B2B business, we apply an 80-20 rule that suggests 20% of the customers are responsible for 80% of the profits. I am sure you realize that in one way or the other some customers are more profitable than the rest. This emphasizes the importance of customer segmentation. Customer segmentation requires segmenting your customer base into groups of individuals that are similar in personal characteristics, preferences or behaviours.

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