Recruitment is not a one-way deal. As much as a candidate works to make his/her profile look great, so does a brand or recruitment firm. Attracting talent can be challenging if recruiters pose to look too clever or too easy with no interesting substance to grab a candidate’s attention.
Recruitment needs both the candidates and the company to be equally interested in each other. John Vlastelica, the Managing Director of Recruiting Toolbox, recommends leveraging the interest and passion of your respective candidate pool to trigger more attractive messaging.
B2B content marketing has its own set of benefits. There are several rules that one needs to follow to yield proper results. Prior to all the rules and pro tips, what a marketer needs to focus is building the perfect content marketing strategy. If you are not aware how to start or where to start, we have got it all covered for you in this extensive guide to getting started with B2B content marketing.
What makes a customer happy? This is an essential question for every marketer whose work revolves around customers. Also for those who mainly focus on keeping them satisfied with their services always. The main reason behind an unhappy customer is lack of a seamless experience. From the first interaction with your brand or after they become a customer, they deserve all the attention. Unified customer journey plays an integral part to maintain the sanctity of the brand. A well-designed omnichannel strategy will make sure that customer’s convenience is always the priority.
It is vital to model all your marketing strategies and business processes around consumers and their requirements.
Google is well known for providing the best services and is constantly working to deliver the best experience for its users. Users expect high performance when they are accessing the Internet. Not to forget they are the most impatient species in the universe. If they open a website, they want their content to load quickly without any delays, and even a little delay will lead them to bounce the site. The increasing bounce rate is a crucial element that influences the user experience.
The higher the load time, quicker is the user to leave the page. Considering all these factors in October 2015, Google launched AMP (Accelerated Mobile pages). It introduced the new era of fast building web pages with AMP Landing Pages. Since then it is one of the trending topics, and until now, there are around 4 million AMP pages published.
Now with screen space shrinking with the extreme mobile usage, the user experience is even more essential.
We hear several new terminologies in the business world. One of the most recent buzzwords is Customer Success Strategy. People are continually sharing tips about how the industry can benefit from it. Customer success strategy was initially limited to providing customer support or managing accounts. But now, the way you should interact with a customer has completely changed. The first thing towards a successful customer success strategy is a perfect plan of action which provides an impactful customer engagement solution.
Live video streaming offers plenty of benefits for B2B companies. It is the best way to enhance user engagement and build viewership. There are several platforms available for live video streaming. However, before you put your content online, you need to understand where your audience is present. Always try to do live video streaming on platforms where your audience is already present rather than asking them to join you on a new platform.
Marketing automation cloud is not a buzzword for the Marketing industry. 91% of people who use marketing automation cloud agree that it is essential for the overall success of activities of online marketing.
According to history, software, internet, telecommunication, and business services are the fastest market automation adopters. Even so, retail banking has shifted tremendously because of the digital advancements. There is a change in the behavior and expectations of the consumers. This makes the banks to respond by redefining their marketing strategies.
In this article, we will look at the challenges that banks face while trying to engage the modern consumers of today’s era. We will also look at how marketing automation cloud is a solution to these problems.
Numerous wonderful online businesses are doing excellently well. With their superiority in the technology they use, the performance of their websites is optimum. This significantly contributes to their success stories. It is no secret that a bad website performance will kill a business. No one wants to deal with slow and unresponsive web pages. It is nothing but torture that moves your prospects to seek out other alternatives- your competitors.
Speed always sells!
This is a guide that gives you suggestions on how to optimize your website’s speed. It shows you the importance of having a site that loads in seconds. So many research papers show speed optimization is affordable. Other than that, it will also give you an excellent ROI for your investment.
We will explain to you all the technical details that come with speed optimization. We will also give you some straightforward instructions that you can follow as you begin the implementation. All we can hope for is that it will be a guide of great value to you and that you will share it.
There’s no denying that emails are the best way to communicate and build a relationship with your consumers, especially when reports have revealed that about 319.6 billion emails will be sent and received every day by 2021. Brands across the globe are leveraging the power of emails with the aid of automation, and one core feature of automation is automated drip marketing. Automated drip marketing has a lot to contribute in creating a brand image. Consumers relate to the brand, engage and kind of builds a familiarity with the series of drip emails that are carefully designed and targeted. Before proceeding, first things first-
In B2B business, we apply an 80-20 rule that suggests 20% of the customers are responsible for 80% of the profits. I am sure you realize that in one way or the other some customers are more profitable than the rest. This emphasizes the importance of customer segmentation. Customer segmentation requires segmenting your customer base into groups of individuals that are similar in personal characteristics, preferences or behaviours.
When personalizing marketing materials, companies need to look at demographic data like age, location, and gender. As we advance, the tools for customer segmentation will also develop in terms of functionality. It will help businesses to have an understanding of individual customers at individual levels. Data analysis keeps increasing its dependency on machine learning and automation to progress. In just a short while, these two will become the norm for all digital businesses 😎
Now let us look at five crucial factors to consider before you embark on customer segmentation.