in Content Marketing, SEO Marketers; Lets Engineer B2B Content Marketing for Bots & AI
With the introduction of the internet, it was a custom for customers to type a word or phrase into the search box of a search engine in a bid to get information about a product or company. As technology keeps evolving, we can see a swift shift. Now we have intelligent assistants, and they are …
5 Hot B2B Marketing Automation Trends in 2018
Marketing automation is an excellent and compelling tool developed to be used by marketers to streamline the activities that they keep repeating when engaging with prospects and customers. We have five marketing automation trends will benefit you significantly once integrated into your strategy in 2018. Every marketer knows and understands the benefits of marketing automation. …
Marketers; Fix these 5 Landing Page Mistakes Now
There is a marketer somewhere who has an excellent product to market. The traffic rate to their site is overwhelming, and the landing page is breathtaking. But for some reason, the conversion rate keeps falling below their expectations. What can this marketer do? Do they need to rewrite the content? Do they need to change …
5 Most Powerful LinkedIn B2B Marketing Strategy of 2018
According to the studies, 80 percent of the leads for B2B come from LinkedIn. It is the largest producer of leads as the rest of the social media channels provide less than 19.67 percent. Your ideal lead will have to go through many blog posts before they decide to purchase a product. Your customers want …
5 LinkedIn Posts Ideas for High B2B Lead Engagement
A lot of B2B marketers are aware of the power of LinkedIn. They know that this is the favorite platform where they can find their customers. LinkedIn is where they spend their time, connect, and read different content. This is probably the reason why over 90% of the B2B marketers are primarily using this platform …
Improve Email Campaign ROI with Facebook Ads Sync
Consumers are well-informed these days. They make 90% of their decision before they engage with a respective sales rep. Each customer has a unique buyer’s journey. With information sources like social media or a Google search, they land into an in-store or online to make a purchase. Marketers are focusing on getting noticed in between …
Effective Lead Scoring Setup for Modern Marketers
Effective lead scoring is the route to creating enhanced and unique customer experience. While nurturing a lead, it is also important that you rank one lead against another objectively. It is helpful in various respects. Firstly, it helps in organizing the follow-up process and reply to inquiries. Secondly, it helps in identifying the stage of …
4 Harsh Truths about Lead Generation That Will Make You Burn All Your Plans
Lead generation is important for any successful business. When you start implementing your marketing strategy, you start getting inbound leads. Infact, at first these are visitors. Through anonymous lead tracking and monitoring, you can start sending out relevant ads and content. While this anonymous chunk will form about 98% of your traffic, there are visitors …
AI-bots vs. Human Writers: Is it necessary to robot-proof your content?
You have probably read Forbes earning reports, haven’t you? What if I told you a content bot writes those reports? Yes. Forbes uses Quill to write these reports. If you read them, you will find no mistakes as such. But what is missing is the ‘humane’ touch. These reports are just facts and data that …
2018 GDPR Check-list for Marketing Team and Practical Practices
Wondering why you need to worry about GDPR, what is this, and what will happen upon its implementation? 🤔Then this article is for you; for all your questions on General Data Protection Rule. But we’ll start from the root cause. The standard lifestyle in the current time is digital by nature, and every digital platform …