What makes a customer happy? This is an essential question for every marketer whose work revolves around customers. Also for those who mainly focus on keeping them satisfied with their services always. The main reason behind an unhappy customer is lack of a seamless experience. From the first interaction with your brand or after they become a customer, they deserve all the attention in customer journey stages. Unified customer journey mapping plays an integral part to maintain the sanctity of the brand. A well-designed omnichannel strategy will make sure that customer’s convenience is always the priority in customer journey.
It is vital to model all your marketing strategies and business processes around consumers and their requirements for understanding the digital customer journey model.
Google is well known for providing the best services and is constantly working to deliver the best experience to its users. Users expect high performance when they are accessing the Internet. Not to forget they are the most impatient species in the universe. If they open a website, they want their content to load quickly without any delays, and even a little delay will lead them to bounce the site. The increasing bounce rate of landing page website is a crucial element that influences the user experience.
We hear several new terminologies in the business world. One of the most recent buzzwords is Customer Success Strategy. People are continually sharing tips about how the industry can benefit from it. Customer success strategy was initially limited to providing customer support or managing accounts. But now, the way you should interact with a customer has completely changed. The first thing towards a successful customer success strategy is a perfect plan of action which provides an impactful customer engagement solution.
When you talk about marketing communications, personalized marketing messages is the first thing that comes up in your mind. And why not, given how highly targeted automation campaigns have become – marketers can think nothing apart from personalized and targeted communication messages.
However, this isn’t how it was always. If we go back into history, traditional marketing was more about mass communication. Businesses would communicate their message to the entire mass, expecting their ideal buyers to find and come to them. It was more like shouting out to everyone and then waiting for the target buyers to approach you.
From that to today, we have come a long way in the way we communicate with our target buyers. From 1430 to present date, multiple changes have happened on how marketing is done. What was once a mass education has now become more of one-to-one communication. Businesses have shifted base to online channels and are continuously working towards getting found by their target audience. They are no more shouting out to everyone but creating marketing communication messages that are meant only for their target group of audience.
There is always so much to say when we talk about evolution and history. To cut things short, we have put together the entire evolution timeline in an infographic below. Feel free to share, comment and embed this on your platform.
Live video streaming offers plenty of benefits for B2B companies. It is the best way to enhance user engagement and build viewership. There are several platforms available for live video streaming. However, before you put your content online, you need to understand where your audience is present. Always try to do live streaming on platforms where your audience is already present rather than asking them to join you on a new platform.
Marketing automation cloud is not a buzzword for the Marketing industry. 91% of people who use marketing automation cloud agree that it is essential for the overall success of activities of online marketing.
According to history, software, internet, telecommunication, and business services are the fastest market automation adopters. Even so, retail banking has shifted tremendously because of the digital advancements. There is a change in the behavior and expectations of the consumers. This makes the banks to respond by redefining their marketing strategies.
Numerous wonderful online businesses are doing excellently well. With their superiority in the technology they use, the performance of their websites is optimum. This significantly contributes to their success stories. It is no secret that a bad website performance will kill a business. No one wants to deal with slow and unresponsive web pages. It is nothing but torture that moves your prospects to seek out other alternatives- your competitors.
The starting point is ofcourse, setting up your WordPress. Chandan Kumar, founder of Geekflare says When you are on shared hosting, you don’t have to worry about system administration as hosting company takes care of those in the backend. However, when your site is slow on shared hosting, need more capacity or need more control on a server then you can go for Cloud or VPS hosting.
Having said that, the main focal point of this discussion is that-
Speed always sells!
There’s no denying that emails are the best way to communicate and build a relationship with your consumers, especially when reports have revealed that about 319.6 billion emails will be sent and received every day by 2021. Brands across the globe are leveraging the power of emails with the aid of automation, and one core feature of automation is automated drip marketing. Automated drip marketing has a lot to contribute in creating a brand image.
In B2B business, we apply an 80-20 rule that suggests 20% of the customers are responsible for 80% of the profits. I am sure you realize that in one way or the other some customers are more profitable than the rest. This emphasizes the importance of customer segmentation. Customer segmentation requires segmenting your customer base into groups of individuals that are similar in personal characteristics, preferences or behaviours.
Video marketing is a trend that is on the rise in the recent years for B2B businesses. It has become a major asset of a B2B marketing strategy because video content is good at capturing a prospects’ attention quickly. It is one of the most efficient ways to drive sales and attract more qualified leads.
A study by Email Monks reveals that videos with emails realize up to 280% feedback than? those without. A much recent report done by the Aberdeen Group, states that 67% of institutions create brand publicity using videos. Also, 60% of such organizations use videos to drive conversions while another 53% nurture leads using videos.
The question is how B2B marketers can take advantage of this trend to boost their conversion rates?