Today, eСommerce is advancing at a fast pace. Furthermore, competition in any of the niches is also increasing. To achieve a high conversion rate under such conditions, one should implement the best strategies possible.
Everyone should be aware of his eCommerce website’s conversion rate and do everything possible to improve it. Hence, here are the ten best sales strategies to increase your conversion rate.
What Are the Best Sales Strategies to Increase eCommerce Conversion Rates?
While there are quite a few techniques you can implement, there are no specific tactics that work for everyone. This is why you need to experiment and try different practices before you settle for the ones that are most effective for your online store.
That being said, there are definitely some things you need to take care of beforehand. It’s best to centralize your activities to have more control over them. For example, you can use the unified marketing automation platform Aritic PinPoint for coordinating your marketing activities. There are also tools that allow you to schedule all your social media posts across multiple platforms using a single dashboard.
If your activities are grouped like this, it will be easier for you to align your marketing across multiple channels to maximize its results. This, in turn, will help you improve your conversion rate and get more sales, subscribers, etc.
#1 Learn About Your Target Audience and Its Needs
First and foremost, you need to learn about your target audience and its needs. If you don’t know who your customers are or you only have a vague idea about them, you won’t be able to market your products effectively.
Consequently, you won’t have as many conversions as you are aiming for. To define who your target audience is, follow these steps:
- Analyze your current customers if you have any already. Look at the different characteristics that define your current audience.
- Define your marketing and sales goals. Once you understand what your own objectives are, it will be easier to picture your ideal customer.
- Research the current market by looking at your specific niche. Check what your competitors are doing and what their customers are like.
- Organize customer surveys to collect more information. If you already have your own customers, get feedback from them.
- Segment your target audience once you have enough information and insights from the research and analysis you have performed.
#2 Conduct A/B Testing
A/B testing is a technique most marketers know about, yet not everyone uses it. At its core, A/B testing is about testing different parts of your website design to get more control over customer behavior.
By doing so, you can direct your customers to perform specific actions and thereby increase your conversions. Whether it’s a small detail you will tweak or it’s something bigger that you will improve, it can ultimately make a huge difference for your overall conversions and sales.
For instance, while testing an action button, you might discover that a particular location for that button impacts how many users click on it. By placing the button in that location, you will be able to maximize the number of conversions you get from it.
While this is just one example of how you can use A/B testing, there are many other ways you can apply it to increase your conversions and sales.
#3 Make Customer Interactions Consistent Across Devices
The way customers interact with your business can make a huge difference, especially in the age when brands are hyper-focused on their audience. This is precisely why you need to make customer interactions consistent across devices.
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Such consistency ensures that you have more control over how your brand and your products are perceived while also improving the individual experiences of your customers with your brand.
In practice, this means that you ensure that separate elements of your strategy are the same across different devices. For example, your website needs to look the same and have the same functionality on mobile devices as well as on desktop ones. At the same time, you need to align your promotional activities across multiple channels and platforms. For instance, when you post something on social media, you might want to inform your email subscribers about this as well.
#4 Attract Customers with Discounts and Promotions
Discounts and promotions are ideal for many situations. In fact, they can be used to attract new customers, but you can still use them for returning clients. This means that you can use them to increase sales and conversions from different segments of your audience.
Moreover, you can grow your audience by exchanging discounts and promotions for users following you on social media or subscribing to your email newsletter.
Keep in mind though that simply using discounts and promotions is not enough. You need to present them correctly to your audience. To maximize the influence of discounts and promotions, it’s important to have good content accompanying them.
You can hire a professional writer from the custom writing reviews site Best Writers Online to create this content for you. This way, using discounts and promotions will give you the best results and the most sales and conversions.
#5 Introduce CRM
Customer relationship management software is crucial for keeping all the data about your customers in an organized way. Moreover, CRM software allows businesses to gather all the information about customer interactions in a single place to manage it and analyze it.
Once analyzed, you can gain more insight into the behavior of your customers as well as their experiences with you and their satisfaction with these experiences.
Obviously, with so much data and knowledge available to you, it will be much easier to understand how exactly you should guide the actions of your audience to achieve higher conversion rates.
Whether it means diversifying your customer support channels or gamifying your email marketing or something else, having insight from your CRM will be crucial for generating more conversions and sales.
#6 Use Email Marketing and Trigger Mailings
Contrary to popular belief, email marketing is still one of the most effective digital marketing techniques which is why using it for increasing sales and conversions is a great idea. Even automated email marketing campaigns that aren’t particularly personalized can be successful in getting you more sales.
That being said, personalized emails are still the best option for improving your conversion rate. Thus, it’s important to segment your audience to work with different groups and personalize emails to fit their needs.
For instance, some people will be subscribed to your mailing list because they want to get notified about sales, deals, and discounts. Obviously, they will be more likely to open and respond to emails that contain content of such kind.
Other users might be more interested in your blog, so they subscribe to your list to get weekly or monthly blog digests. To understand which user prefers what kind of content, you can ask subscribers to indicate their interests when they subscribe to your mailing list.
#7 Remove Barriers to eCommerce Sales
While this may sound quite abstract, this is exactly what many businesses aren’t doing. You will be surprised just how many barriers there are for your customers to successfully make a purchase from you. Whether it’s your website loading speed, the lack of links on your social media accounts that would direct customers to your website, or something completely different, you need to identify these issues.
To put it simply, you need to make the customer experience as smooth as possible. By removing different barriers and simplifying processes, you make it much easier for a potential customer to make the purchase.
A great example of this simplification is social commerce. Customers can find products they like on social media, but instead of going to the brand’s website, they can purchase the said products directly on social media.
#8 Provide Effective Communication Channels
Communication is key both inside and outside of your company. If you have good communication between your team members, your departments can work more effectively together. But if you have good communication channels, you can interact with your customers on a more personal level. Moreover, such communication channels can help you persuade customers to make a purchase with more success.
Try to have a variety of communication channels, including email, social media, phone, live chat, etc. Moreover, you can use chatbots for automated replies as well as templates that your customer support representatives can use to respond to queries.
Hire a professional writer from the writing services reviews site Writing Judge to help you write the chatbot responses and create the templates for your customer support team to use.
#9 Offer a “One-Click Purchase” Option
As explained earlier, simplifying the purchasing process is crucial for increasing sales and conversions. This is exactly why you need to offer a “one-click purchase” option where you can.
This kind of purchasing option is usually available on online marketplaces and shopping platforms and allows customers to make purchases in one click by entering their billing information beforehand. Because quite a few purchases are made due to impulse buying, having a one-click purchase option is essential for increasing sales.
Remember that the easier it is to make a purchase, the more people will be likely to perform the necessary steps to make that purchase. If you provide potential customers with the ability to buy your products in just one or a few clicks, they will gladly take that opportunity.
Think about customer experience and user experience above all else and implement the necessary changes across multiple platforms.
#10 Optimize Your Keyword List Regularly
Last but not least, don’t forget to optimize your keyword list regularly. Proper keyword research is necessary for the initial optimization of your website and its content.
However, you need to continue optimizing your keyword list regularly to ensure that you are still using the best keywords for your needs and goals. Revising your list of keywords is not as difficult as it seems, so doing so regularly won’t be much of an issue either.
To optimize your keyword list, analyze the performance of the keywords you are currently using and assess whether you can stop using some of them. In addition to that, perform additional research to identify more keywords you can start using. Your keyword list can vary for the different platforms you are using to publish content.
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Moreover, you will also have to revise your keyword list for different social media platforms where you use hashtags. Perform such revisions once a month or at a different rate depending on your preferences.
To increase conversion rates, you must have control not only over all communication channels with customers but also interface, so that clients can order or purchase from your website. Customers often leave due to delayed feedback or difficulties with website navigation.