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Rahul Singh in Transactional Emails

7 Reasons Why Transactional Emails have Highest Open Rate

There are two flavors of marketing emails in the email marketing paradigm, direct/bulk emails and transactional emails. Direct emails are generally used by marketing personnel to acquire new customers, increase sales volumes and inform potential customers about new products. On the other hand, transactional emails are generally used by the customer relationship personnel to manage …

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