TALK TO THE EXPERTS FOR A PERSONALISED DEMO NOW! TAKE DEMO
  • CONTACT US
  • HELP
    • Docs
    • Integration
  • SUPPORT
    • Live Chat
    • Give A Call
    • Create Ticket
  • LOGIN
Aritic
  • CALL : (+1) 888-5050-984
    • Support : support@aritic.com
    • Sales : sales@aritic.com
    • Partner : partner@aritic.com
    • Marketing : marketing@aritic.com
  • Software
    • Aritic PinPoint Full Stack Marketing Automation Platform
    • Aritic Sales CRM Smart CRM System for Sales Team
    • Aritic Desk All-in-one Ticketing System
    • Aritic Mail Transactional Email Delivery API for Applications & Enterprises
    • See all Pricing
  • Features
    • Aritic PinPoint
      • Landing Pages
      • Forms
      • Contact Segmentation
      • Automation
      • Email Campaigns
      • Lead Scoring
      • Account Based Marketing
      • Social Media Marketing
      • Mobile Marketing
      • Video Marketing
      • Marketing Analytics
      • FAQs
      • Aritic Marketing Intelligence
    • Aritic Sales CRM
      • Appointment Scheduling
      • Sales Deals Tracking
      • Sales Process Pipeline
      • Sales Funnel Automation
      • Sales Team Collaboration
      • Sales Workflow Automation
      • Mobile Sales CRM
      • Sales Reporting
      • Apps Integration
    • Aritic Desk
      • Agent Portal Translations
      • Social channel Integrations
      • Knowledge Base
      • Real-time Chat Supports
      • Time Accounting
      • Automation and Trigger
      • Service Level Agreements
      • Automation with Macros
      • Report Profile Analysis
    • Aritic Mail
      • Transactional Email Delivery
      • API Integration
      • Email Delivery Insight
      • Reporting
      • Inbound Email Processing
      • AI Based Email Delivery
      • Security
    • Aritic Swarm
      • Encrypted Messaging
      • Messaging and Group Chat
      • Team Collaboration
      • Secure File Sharing
      • Audio & Video Conferencing
      • Screen Sharing
      • Multiple Device Sync
      • Timed Messages
    • Integrations
  • Solutions
    • For Marketing
      • Marketing Automation
      • Lead Qualification
      • Inbound Marketing
      • B2B Marketing
      • Mobile Marketing
      • Lead Management
      • Customer Base Marketing
      • Sales Enablement
      • EDM Marketing
    • For Industry
      • Banking
      • Marketing Agency
      • Technology
      • Financial Services
      • Online Digital Business
      • Ecommerce
      • Manufacturing
      • Real Estate
      • Healthcare
      • Higher Education
    • Service
      • Onboarding
      • Technical Services
      • Onsite Training
    • Partners
      • Agency Partners Program
      • Affiliate Partners Program
      • Sales Partner Program
  • Pricing
    • Aritic PinPoint
    • Aritic Sales CRM
    • Aritic Desk
    • Aritic Mail
  • Resources
    • Integrations
    • Knowledge Base
      • Aritic PinPoint Docs
      • Aritic Sales CRM Docs
      • Aritic Desk Docs
      • Aritic Mail Docs
    • Blog & Resource
      • Aritic PinPoint Blog
      • Aritic Mail Blog
      • Infographics
    • Automation Workflows
    • Community
    • Feedback
CONTACT USSIGN UP

Marketing Automation

  • Marketing Automation
  • Inbound Marketing
  • B2B Marketing
  • EDM Marketing
  • Lead Management
  • Sales Enablement

What is Marketing Automation?

Marketing automation is a software that automates your marketing actions. There are so many marketing tasks that are repetitive, like emails, social media, and various website actions. A marketing automation tool serves to make these actions easier.There are too many marketers who believe (and rather strongly) that using a marketing automation tool will give them a steady inflow of leads instantly. Although marketing automation tools promise lead generation, but that can happen only when you have enough fertile grounds for your leads to blossom.

Marketing automation tool needs implementation, deployment, and strategies to function

Many believe marketing automation is a tool that will help them bring leads. Yes and no. Marketing automation tool can help you bring a lead but not unless you create a proper strategy to make that happen. Most marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works. Marketing automation involves a series of functions, planning, and strategizing. It requires deployment, implementation, and proper strategies. For a marketing automation strategy to succeed, you need various marketing features integrated within one system, like lead scoring, lead management, ad orchestration, email campaigns, mobile marketing, social media marketing, et al.

Marketing Automation

Email Marketing Automation

Emails offers a one-to-one relationship building for brands. Creating personalised and relevant email marketing automation campaigns help businesses bridge the gap with their target consumers.

Try Aritic
Lead Scoring Model

Lead scoring

Lead scoring refers to assigning specific activity scores to your leads. Based on how they engage, your marketing automation tool will keep a tab on the cumulative score within a specified time span.

LEARN MORE

Lead Management

Lead management is not just about nurturing of leads, it is also about managing the entire process – handling leads within the CRM, creating automation campaigns, monitoring and tracking leads, and analyzing lead behavior through reports.

Get Started

Start capturing leads and converting them with Aritic PinPoint

Sign Up for Aritic
or Get a Demo

Engage With Leads and Build Brand - Aritic PinPoint

Integrations

Marketing automation tools offer integrations with various websites and mobile apps, CRMs, content management systems, social media platforms, third-party apps, and various other plugins.

Learn More
Social Media Automation

Multi-channel marketing

Nurture your leads across multiple marketing channels simultaneously, like emails, landing pages, SMS, push notifications, social media, mobile and website.

Learn more
Ecommerce Marketing

Mobile Marketing

With mobile marketing you can design personalized marketing campaigns based on your customer’s interests. It can either be in the form of SMS text messaging, MMS multimedia messaging, through push notifications, and through mobile web sites.

LEARN MORE

Components of Marketing Automation

Build a well-designed marketing automation program for yielding benefits and improve sales funnel management.

Alignment of Sales and Marketing members

Sales and Marketing teams rely on one another for driving sales revenue. Coordinate with each other for generating new leads and convert qualified leads into loyal customers. Merge teams for successfully executing marketing campaigns on multiple channels. Identify the qualified leads to optimise the marketing processes and build campaigns to capture best-suited leads. Set a target to gather sales-qualified leads and transform them into customers.

Content Strategy

Prepare a piece of marketing strategy to leverage marketing efforts. Kick-start creating relevant content for the growth of the businesses. Understand the target audiences and plan out the content strategy to cater to large audiences. Craft a variety of content to propagate on online channels. Deliver relevant content to exhibit your brands unique from other competitors. Keep existing and new content into the buyer’s journey to segregate it into four phases including awareness, consideration, decision, and delight.

Data Management

Collect and secure data efficiently and cost-effectively for maintaining reliability and timeliness of the validated information. Easy Access of the data across multiple clouds to optimise the collected information within the defined guidelines. Manage data for maximising the benefit of the organisation and rely on intangible assets for creating value. Ensure the protection and privacy of the data and use it to grow in a variety of analytics, apps, and algorithms. Obtain data to gather customer retention and compliance requirements.

Website Enablement

Visitor wouldn’t want to fill up long forms on their first interaction with your brand. Implement progressive profiling to collect visitor information and convert them into leads naturally gradually.

Campaign Amplification

Create a seamless transition from your ad copy to the design you deliver in exchange for their information. Your message must be consistent and should align with your business values and image.

External Campaign

Your CTA must redirect your visitors to a landing page that enhances the message they saw on the ad. CTAs are supposed to send your visitors to exactly where they will get the offer or asset you promised them in the ad.

Buyers’ Persona

Create content to target ideal customers and engage the website visitors with compelling messages. Conduct research on customers’ behavioural pattern, demographics, requirements. Marketers need to do market research for influencing the customer journey. Ensure to prepare relevant marketing processes to streamline the campaigns and reach out to the large audiences.

Learn More
Social Media Automation

Form Workflow based on the customer’s journey

Interact with qualified leads to understand their needs and interests. Recognise their problems to offer them relevant solutions. Identify the challenges of leads and gather information about the opportunity they are looking for from a brand. Deliver customer-centric messages to address their challenges through different digital marketing channels. Highlight the advantages and provide special offers to carry out with the right choice of brand.

Learn more
Ecommerce Marketing

Gather right lead

Craft measurable campaigns to collect qualified leads for your products or services. Create a webpage specifically designed to generate leads and the return on investment. Build a clean and legitimate email list with the help of marketing automation tools.

LEARN MORE

Over 2500+ customers trust Aritic

The world's most innovative platforms are growing with Aritic. Connect with us.

Client
Client
Client
Client

Want to Improve ROI?

Big or small, we have marketing automation features tailored for your business

Get Demo

Related Blogs

Blog on Marketing, Sales and Customer Support Management

Resource

Lead nurturing with Automation

Email marketing automation and marketing automation are not same, nor are complementary terms. Understand the difference for more clarity.

READ MORE
Resource

Email V/s Marketing Automation

With Proper segmentation and marketing automation campaigns, effective lead nurturing can be done. Learn 9 different ways to generate leads.

READ MORE
Resource

Marketing-sales alignment

Marketing-sales alignment can increase revenue by 208%. Learn the To-Do's of 'Smarketing' before starting with marketing automation strategy.

READ MORE

Contact

  • support@aritic.com
  • +1-888-5050-984
  • Dataaegis Inc.,
  • 340 S Lemon Ave # 9009, Walnut, CA-91789, United States.

Company

  • About Aritic
  • Contact Aritic
  • Aritic Trust and Security
  • Aritic System Status
  • Aritic User Community
  • Leadership Team

Software

  • Aritic PinPoint
  • Aritic Sales CRM
  • Aritic Desk
  • Aritic Mail
  • Aritic Swarm
  • Easysendy

Resources

  • Automation Workflow
  • Help Documents
  • Feedback
  • Aritic Roadmap
  • Aritic Migration
  • Partner Program

Alternatives

  • Hubspot Alternative
  • Marketo Alternative
  • Pardot Alternative
  • ActiveCampaign Alternative

Privacy and Copyright | All Legal Pages

©2015-2021 Aritic | Dataaegis Software Pvt. LTD.