What is Marketing Automation?
Marketing automation is a software that automates your marketing actions. There are so many marketing tasks that are repetitive, like emails, social media, and various website actions. A marketing automation tool serves to make these actions easier.There are too many marketers who believe (and rather strongly) that using a marketing automation tool will give them a steady inflow of leads instantly. Although marketing automation tools promise lead generation, but that can happen only when you have enough fertile grounds for your leads to blossom.
Marketing automation tool needs implementation, deployment, and strategies to function
Many believe marketing automation is a tool that will help them bring leads. Yes and no. Marketing automation tool can help you bring a lead but not unless you create a proper strategy to make that happen. Most marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works. Marketing automation involves a series of functions, planning, and strategizing. It requires deployment, implementation, and proper strategies. For a marketing automation strategy to succeed, you need various marketing features integrated within one system, like lead scoring, lead management, ad orchestration, email campaigns, mobile marketing, social media marketing, et al.
Components of Marketing Automation
Build a well-designed marketing automation program for yielding benefits and improve sales funnel management.
Alignment of Sales and Marketing members
Sales and Marketing teams rely on one another for driving sales revenue. Coordinate with each other for generating new leads and convert qualified leads into loyal customers. Merge teams for successfully executing marketing campaigns on multiple channels. Identify the qualified leads to optimise the marketing processes and build campaigns to capture best-suited leads. Set a target to gather sales-qualified leads and transform them into customers.
Prepare a piece of marketing strategy to leverage marketing efforts. Kick-start creating relevant content for the growth of the businesses. Understand the target audiences and plan out the content strategy to cater to large audiences. Craft a variety of content to propagate on online channels. Deliver relevant content to exhibit your brands unique from other competitors. Keep existing and new content into the buyer’s journey to segregate it into four phases including awareness, consideration, decision, and delight.
Collect and secure data efficiently and cost-effectively for maintaining reliability and timeliness of the validated information. Easy Access of the data across multiple clouds to optimise the collected information within the defined guidelines. Manage data for maximising the benefit of the organisation and rely on intangible assets for creating value. Ensure the protection and privacy of the data and use it to grow in a variety of analytics, apps, and algorithms. Obtain data to gather customer retention and compliance requirements.
Visitor wouldn’t want to fill up long forms on their first interaction with your brand. Implement progressive profiling to collect visitor information and convert them into leads naturally gradually.
Create a seamless transition from your ad copy to the design you deliver in exchange for their information. Your message must be consistent and should align with your business values and image.
Your CTA must redirect your visitors to a landing page that enhances the message they saw on the ad. CTAs are supposed to send your visitors to exactly where they will get the offer or asset you promised them in the ad.
Over 2500+ customers trust Aritic
The world's most innovative platforms are growing with Aritic. Connect with us.
Want to Improve ROI?
Big or small, we have marketing automation features tailored for your business
Blog on Marketing, Sales and Customer Support Management
Lead nurturing with Automation
Email marketing automation and marketing automation are not same, nor are complementary terms. Understand the difference for more clarity.
Email V/s Marketing Automation
With Proper segmentation and marketing automation campaigns, effective lead nurturing can be done. Learn 9 different ways to generate leads.
Marketing-sales alignment can increase revenue by 208%. Learn the To-Do's of 'Smarketing' before starting with marketing automation strategy.