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Marketing Automation
What is Marketing Automation?
Marketing automation is a software that automates your marketing actions. There are so many marketing tasks that are repetitive, like emails, social media, and various website actions. A marketing automation tool serves to make these actions easier.There are too many marketers who believe (and rather strongly) that using a marketing automation tool will give them a steady inflow of leads instantly. Although marketing automation tools promise lead generation, but that can happen only when you have enough fertile grounds for your leads to blossom.
Marketing automation tool needs implementation, deployment, and strategies to function
Many believe marketing automation is a tool that will help them bring leads. Yes and no. Marketing automation tool can help you bring a lead but not unless you create a proper strategy to make that happen. Most marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works.Marketing automation involves a series of functions, planning, and strategizing. It requires deployment, implementation, and proper strategies. For a marketing automation strategy to succeed, you need various marketing features integrated within one system, like lead scoring, lead management, ad orchestration, email campaigns, mobile marketing, social media marketing, et al.
Email Marketing Automation
Emails offers a one-to-one relationship building for brands. Creating personalised and relevant email marketing automation campaigns help businesses bridge the gap with their target consumers.
Lead scoring
Lead scoring refers to assigning specific activity scores to your leads. Based on how they engage, your marketing automation tool will keep a tab on the cumulative score within a specified time span.
Lead Management
Lead management is not just about nurturing of leads, it is also about managing the entire process – handling leads within the CRM, creating automation campaigns, monitoring and tracking leads, and analyzing lead behavior through reports.
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Integrations
Marketing automation tools offer integrations with various websites and mobile apps, CRMs, content management systems, social media platforms, third-party apps, and various other plugins.
Multi-channel marketing
Nurture your leads across multiple marketing channels simultaneously, like emails, landing pages, SMS, push notifications, social media, mobile and website.
Mobile Marketing
With mobile marketing you can design personalized marketing campaigns based on your customer’s interests. It can either be in the form of SMS text messaging, MMS multimedia messaging, through push notifications, and through mobile web sites.
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