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Lead Scoring
Identify your hot leads and accelerate customer activation rate with lead scoring and tracking
Build engaging lead scoring model
Design a lead scoring model that helps you to engage with your potential buyers and trigger activities that will push your leads towards conversion. Assign scores for each activity of your leads, add negative scores when leads are dormant or move backward in your marketing-sales funnel.
Identify cold, warm and hot leads like a pro
Build a lead scoring model to identify potential leads. Track your lead behavior, assign positive and negative scores, and pinpoint the right leads for your sales team to follow-up. Mark your leads as cold, warm, and hot based on their cumulative lead scores to identify sales-ready leads faster.
Implement Predictive Lead Scoring Model in 3 Simple Steps
Track Lead Behavior
Capture lead information, and also track lead behavior on website and app
Decide Score Type
Decide a score card based on lead activity and lead details to calculate lead score
Predict Lead Actions
Assign positive and negative scores to predict accurately the next lead action
Implicit and Explicit Scoring
Assign scores based on implicit details like lead profile details, demographics, firmographic details, etc, as well as explicit details like lead behavior and engagements. Add positive and negative scores to accurately predict lead activity.
Create actionable triggers
Determine what will trigger a point addition or negative scoring based on specific and customized behavioral triggers. Create more point actions to determine proper scoring for each activity of your visitors, leads, and customers. Map lead behavior and create actions to keep track of the lead score.
Implement Smart Lead Scoring Model
Get started with lead scoring pointers inside Aritic PinPoint
Tracking code-based
Use lead tracking code (aritic pixel code) on your website to track your leads. Each action of the lead earns them certain points adding to their lead score
Page Visit-based
Assign negative scores for actions that indicate that your visitors or leads have gone a step back in the funnel or have been unresponsive
Campaign-based
Directly make changes in the points from the campaign list window in few clicks. Adjust contact points based on campaign engagement
Social action-based
Add lead score based on social media activities of your leads. Add or delete points based on lead activity
Recurring visit-based
Add lead score based on number of times a lead visits a particular page or does a specific activity
Email-based
Assign lead scores based on email activity like email opens, click-throughs, visiting landing page, unsubscribing, etc