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Lead Scoring

Identify your hot leads and accelerate customer activation rate with lead scoring and tracking

  • All Features
  • Marketing Automation
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Lead Points

Build engaging lead scoring model

Design a lead scoring model that helps you to engage with your potential buyers and trigger activities that will push your leads towards conversion. Assign scores for each activity of your leads, add negative scores when leads are dormant or move backward in your marketing-sales funnel.

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Lead Scoring Model
Identify Leads through Lead Scoring
Track Visitors Action

Identify cold, warm and hot leads like a pro

Build a lead scoring model to identify potential leads. Track your lead behavior, assign positive and negative scores, and pinpoint the right leads for your sales team to follow-up. Mark your leads as cold, warm, and hot based on their cumulative lead scores to identify sales-ready leads faster.

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Implement Predictive Lead Scoring Model in 3 Simple Steps

Promoting

Track Lead Behavior

Capture lead information, and also track lead behavior on website and app

Promoting

Decide Score Type

Decide a score card based on lead activity and lead details to calculate lead score

Promoting

Predict Lead Actions

Assign positive and negative scores to predict accurately the next lead action

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Lead Scoring Model

Implicit and Explicit Scoring

Assign scores based on implicit details like lead profile details, demographics, firmographic details, etc, as well as explicit details like lead behavior and engagements. Add positive and negative scores to accurately predict lead activity.

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Implicit and Explicit Scoring
Lead Score Triggers
Trigger Actions

Create actionable triggers

Determine what will trigger a point addition or negative scoring based on specific and customized behavioral triggers. Create more point actions to determine proper scoring for each activity of your visitors, leads, and customers. Map lead behavior and create actions to keep track of the lead score.

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Start your Lead Scoring Process with your Lead

Explore Account Based Marketing
or Talk to Experts

Implement Smart Lead Scoring Model

Get started with lead scoring pointers inside Aritic PinPoint

Tracking code-based

Use lead tracking code (aritic pixel code) on your website to track your leads. Each action of the lead earns them certain points adding to their lead score

Page Visit-based

Assign negative scores for actions that indicate that your visitors or leads have gone a step back in the funnel or have been unresponsive

Campaign-based

Directly make changes in the points from the campaign list window in few clicks. Adjust contact points based on campaign engagement

Social action-based

Add lead score based on social media activities of your leads. Add or delete points based on lead activity

Recurring visit-based

Add lead score based on number of times a lead visits a particular page or does a specific activity

Email-based

Assign lead scores based on email activity like email opens, click-throughs, visiting landing page, unsubscribing, etc

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