Marketing automation is an intelligent way of making repetitive marketing tasks, processes, and campaigns. The goal of automation in marketing is to bring in more productivity, speed, and efficiency. There are a number of repetitive marketing tasks that can be automated – email marketing, social media, website actions, etc. With a marketing automation tool, you can create as well as execute better reach and engagement campaigns through all these tasks. As such, marketing automation can help you get a steady inflow of leads.

Unlike email automation, marketing automation is an end-to-end to exercise. It begins with capturing the intent and interest of your users, goes on to create personalized campaigns for segments (here’s where email marketing automation comes into the picture), track their interactions, and further looks into optimizing campaigns for improved results.

This Marketing Automation Cheatsheet contains many such useful tips, tricks, and to-do’s that you wouldn’t want to miss out on.

Download our marketing automation cheatsheet to build an effective marketing automation strategy. Your marketing automation strategy building begins here.