Marketing Automation Solutions for Education
Build dynamic, personalized, and streamlined student recruitment campaigns for improving conversion rates of enrolment. Get detailed insight to understand the students’ behavior based on channel preferences, location, and time preference to increase conversion rates. Nowadays, more schools and colleges use marketing automation to scale their operations, track students’ engagement. Educational technology delivers interactive course content to make studies interesting for the students. Empower students with thought-provoking study materials to enrich their knowledge.
Create a unified customer experience through multichannel marketing approach
Thanks to the multiple modes of communication that parents and students opt for, it is even more challenging for to create a transparent path and monitor their flow of actions, like campus visit -> application -> counseling -> enrolment. There are so many scenarios that can happen. For instance, parents or students first hear about an institution in a print radio ad or TV ad and directly come to the campus. Other times, after consuming the ad, parents or students choose to meet a counselor. Then comes another instance, where students and parents scout through the online website after consuming the ad. Build a comprehensive marketing strategy to engage, nurture, and trigger enrolments for your educational portal, be it online or on-campus course. Create unique experience across all display screens and marketing channels, and build a relationship with prospective students and their parents, and teachers.
Get higher enrollment
Set up automated workflows in the educational system to increase students' conversion rates. Ensure to make the classrooms filled with students and ignite their academic growth. Engage with the students to leverage high-profile endorsements of your college to increase the conversion rates. Educate your audience with drip nurturing campaigns to be aware of different career options. Enrich their knowledge with the updation of valuable PDFs, webinars, white papers, and educational videos.
Track your students’ activities
Monitor each student’s browsing history and represent matching courses based on their requirements. Connect automatically with the students to offer help for clearing their doubts on any particular courses. Create professional landing pages with the help of a drag and drop editor to promote your courses and alumni stories. Integrate all automation campaigns, including landing pages, email campaigns, push campaigns, and SMS campaigns in a single platform for getting a unified view of each campaign.
Interact with each student
Connect with your students to remind them about upcoming interesting courses through omnichannel marketing. Deliver automatic chat messaging to build stronger relationships with students. Optimize course platforms for providing necessary information in one place to make the system hassle-free. Identify active and inactive leads with the use of lead scoring and contact tracking. Capture new leads and nurture them in real-time to deliver the best results. Allocate implicit and explicit scores to students for proper segmentation and drive high ROI.
Sell new courses
Gather the email addresses, phone numbers, and push subscriptions of the students to communicate with them for the new courses. Create customized experiences for students across all social media platforms to streamline recruitment campaigns. Engage with each lead through personalized emails and content pieces based to nurture them individually. Encourage webinars and open community discussions accessible for students from different locations to create a global knowledge-sharing platform.
Nourish the future of international students
Develop a global educational community with diversified learners. Open your doors for international students and encourage them to broaden their knowledge with professional guidance. Provide an inclusive environment to the aspirants for adjusting to the radical culture.
Trigger engagement and encourage campus visits
Push engagement and regular follow-ups based on lead behavior. Communications through push notifications, emails and SMS are directed according to how users interact, engage and behave. EncourageCampus visit. Candidates who visit campus are followed up accordingly with push notifications, emails, and SMS that are closely related to the kind of face-to-face discussion they had in-campus.
Use predictive analysis to automate the entire process
Take things to the next level through ad channel engagement using Facebook Ad Sync and Google Ads Library. Understand the staff-to-student/parents (individual and team) relationship and conversion rates. Use smart data to automate marketing campaigns that are data-driven, relevant, and personalized.
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OmniChannel Marketing Automation Experience
Create a smooth transition from one device to another or from one channel to another for a unique customer experience
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