Marketing Automation For SAAS Business
SAAS businesses completely operate online and many of marketing automation features are useful to them
Track and engage with anonymous website visitors
Track the anonymous website visitors on your website and engage with them through On-site widgets, push notifications drip campaign and targeted Facebook custom ad audience sync.
In combination with On-site widgets, push notifications drip campaign and landing pages, convert the anonymous website visitors into identified leads with an email address and other relevant detail.
Useful Features:
- Website Tracking
- CMS Integration
- Anonymous Website Visitors Segmentation
- Lead Capture Forms
- Marketing Assets
- Push Notification Channel
- On-site Widgets Channel
- Facebook Custom Ads Sync
Engage your lead through push notification and email
Using a hybrid multi-channel automation campaign, engage the leads through push notification and email channel at the same time. With push notification delivery informative and time-sensitive messages to the push subscribers and send an email when your target need is to have engagement.
Today, website visitors subscribe to push notification first to receive updates and after few weeks they subscriber through email if they convince with your brand.
Useful Features:
- Anonymous Website Visitors Segmentation
- Lead Capture Forms
- Landing Pages
- Marketing Assets
- Dynamic Contact Segmentation
- Multi-channel Automation Campaign
Nurture leads at different marketing stages
A customer life cycle management is a long process. Starting from website visitor to push notification subscriber to signing up for your newsletter to starting to use your product to buying and then continuing with your product- In this entire process, you need to keep nurturing each lead. Use Aritic PinPoint marketing features to nurture each lead in various stages of their life-cycle without a miss.
Nurture and engage target leads through webinar series with native GoToWebinar integration.
Useful Features:
- Event Based Campaigns
- Marketing Messages
- Landing Pages
- Progressive Profiling
- Marketing Assets
- Behavior Based Targeting
- Dynamic Contact Segmentation
- Multi-channel Automation Campaign
- Lead Scoring
- GoToWebinar integration
- Facebook Custom Ads Sync
Automate your lead on-boarding process
Welcome your lead onboard and help them get started immediately after they have signed up. Automate the whole onboarding process by placing required links, communication messages guiding them step by step to start using your product. Explain short term goals rather than overwhelming them with too much details. Sequence your communication and marketing messages accordingly.
Engage target leads through online live training with native GoToTraining integration.
Useful Features:
- App based tracking
- GoToTraining integration
- Landing Pages
- Marketing Assets
- Behavior Based Segmentation
- Dynamic Contact Segmentation
- Multi-channel Automation Campaign
- Lead Scoring
- Facebook Custom Ads Sync
Trigger events based on buyer's persona
Track and analyze your buyer’s persona and buying pattern. Based on their activity and demographics like age, sex, location, etc. , send out messages that are most relevant. If they are looking at your new product page, automatically send the email/ push notification on how beneficial that product can be and why they must start using it asap.
Useful Features:
- Dynamic Content
- Landing Pages
- Marketing Assets
- Behavior Based Segmentation
- Dynamic Contact Segmentation
- Push Notifications
- Automation Campaign
- Page Based Lead Scoring
- Score Based Event Trigger
Target and deliver marketing messages to unsubscribers
Engage with you email unsubscribes and do not disturb leads through other available channels. Segment and engage with unsubscribes through Facebook Custom Audience Ads Sync and CRM retargeting. Deliver behavior and event based campaigns through Push Notification, SMS, social media updates and 1 on 1 email messages.
Useful Features:
- Contact Frequency Capping
- Behavior Based Segmentation
- Facebook Custom Audience Ads
- CRM Retargeting
- Push Notifications
- Automation Campaign
- 1 on 1 email messages
- Landing Pages
Find your sales ready lead with lead scoring
Aritic PinPoint gives you lead scoring feature wherein you add scores to each lead based on their engagement with your product. More the score, better are the chances of conversion. Spot these sales-ready leads immediately and shift to account-based marketing to target these leads.
Useful Features:
- Contact Lead Scoring
- Product Page Lead Scoring
- Marketing Stages
- Point Event Triggers
- Account Based Marketing
- Account Based Scoring
One click integration to push contacts into CRM
Aritic PinPoint has Bi-directional native CRM integration available with existing CRMs, including Salesforce, Pivedrive, Microsoft Dynamics, Hubspot CRM, Zoho CRM, vTiger CRM and so on. Once the lead is sale ready, automatically trigger an event to sales team and send the sales qualified lead to CRM.
Useful Features:
- Bi-directional Native CRM Integration
- Contact Lead Scoring
- Marketing Stages
- Point Event Triggers
- Account Based Marketing
- Account Based Scoring
Align your sales and marketing team on single platform
One platform for everything! Aritic PinPoint lets you bring together your sales and marketing team so that there is no drop in the funnel. Marketing and sales are connected. Align both the teams on one platform so that they can continue with lead nurturing and conversion on time.