Aritic PinPoint Inbound Marketing Services
Earn the attention of your target customers and make your brand found across search engines. Inbound marketing services are designed to leverage your blog, social media, events, SEO, and more to help you create a prominent brand image and also attract new leads.
Why do you need Inbound Marketing Services for your brand?
How does Inbound Marketing help in leveraging your business?
Inbound marketing is the strategy by which you make your brand found by your target audience. This involves keyword optimization, lead capturing and retention, educating and enabling leads to make informed decisions, and finally become your customers.
Aritic PinPoint Inbound Marketing Services comes hand-in-hand with our tailored marketing automation features. Your buyers are more empowered today. They have resources and information in abundant, and at their fingertips. Starting with tool comparison to review checking, they can do everything on their own and make an informed decision. On the other hand, social media platforms encourage sharing and comparing at a more personalized level. Mobile devices give them ample opportunity to gain insights on-the-go.
Looking at how your target audience consumes information, you give more power to your target users with inbound marketing by answering their questions at the exact moment when they are asking for it. It can be better said as ‘giving the right information to the right user at the right moment’. This methodology creates the foundation of your relationship with your target users, which you continue to nurture with relevant and customized content and information.
Interruptive ads no longer work. You need to establish a one-on-one connection with your potential leads, nurture them with the information they want to know, and catalyze their decision-making process in your favor.
Why you need Aritic PinPoint’s Inbound Marketing Services to survive?
Aritic PinPoint, for this purpose, has put together some important inbound marketing features and also offers crucial integration with several other tools that will leverage your inbound marketing strategy.
- Identify target audience and create buyer persona; dynamic segmentation and lead behavior tracking for advanced campaigns.
- Brand image building and social media positioning through unique storytelling. Trigger social media activities and engagement.
- Empower customers with relevant content marketing; choose the most effective marketing channel.
- Fuel search engine optimization with tailored SEO and keyword monitoring.
- Generate more organic visitors, enable anonymous lead monitoring and browser fingerprint tracking.
- Webinars and events for user engagement based on various lifecycle stages.
Marketing Automation and Inbound Marketing Services
Inbound marketing alone cannot give you the desired results. When your inbound marketing strategy is merged with automation features, your efforts stand balanced. Features like lead scoring, lead nurturing, automation drip campaigns, push notifications, mobile marketing, landing pages, progressive profiling, behavior-based campaigns, and more – together with inbound marketing, gives tremendous results. Each inbound marketing stages- awareness, consideration, decision, and loyalty – requires automated behavior-based and dynamic campaigns to push your potential leads down the inverted funnels, before they come in contact with a sales representative.
Quantify your Automation and Inbound Marketing Efforts
Measure your inbound marketing efforts to know whether you are on the right track or not. Measuring your inbound marketing activities goes hand-in-hand with monitoring your automation campaigns. This includes a plethora of metrics from which you can choose which are important for your brand. However, a key point to remember is to not judge only with the marketing metrics. Club your financial metrics which are easily available within Aritic PinPoint, so that you know real-time how much growth your business made and how much revenue you have generated in a specific period of time. Also, place this analysis against your competitors’ data for better insights.