Become the voice of your customers with Aritic PinPoint Inbound Marketing Services
Earn the attention of your target customers and make your brand found across search engines. Inbound marketing services are designed to leverage your blog, social media, events, SEO, and more to help you create a prominent brand image and also attract new leads.
It replaces the outdated retention methods with customer-centric strategies. The new inbound marketing funnel represents an inverted cone, where the top part reflects the inbound leads, followed by nurturing activities and at the end, conversion.
Why do you need Inbound Marketing Services for your brand?
Create brand awareness at the right time
Educate about your product and services
Convince and convert leads into loyal customers
How does Inbound Marketing help in leveraging your business?
Inbound marketing is the strategy by which you make your brand found by your target audience. This involves keyword optimization, lead capturing and retention, educating and enabling leads to make informed decisions, and finally become your customers.
Aritic PinPoint Inbound Marketing Services comes hand-in-hand with our tailored marketing automation features. Your buyers are more empowered today. They have resources and information in abundant, and at their fingertips. Starting with tool comparison to review checking, they can do everything on their own and make an informed decision. On the other hand, social media platforms encourage sharing and comparing at a more personalized level. Mobile devices give them ample opportunity to gain insights on-the-go.
Looking at how your target audience consumes information, you give more power to your target users with inbound marketing by answering their questions at the exact moment when they are asking for it. It can be better said as ‘giving the right information to the right user at the right moment’. This methodology creates the foundation of your relationship with your target users, which you continue to nurture with relevant and customized content and information.
Interruptive ads no longer work. You need to establish a one-on-one connection with your potential leads, nurture them with the information they want to know, and catalyze their decision-making process in your favor.
Why you need Aritic PinPoint’s Inbound Marketing Services to survive?
Aritic PinPoint, for this purpose, has put together some important inbound marketing features and also offers crucial integration with several other tools that will leverage your inbound marketing strategy.
- Identify target audience and create buyer persona; dynamic segmentation and lead behavior tracking for advanced campaigns.
- Brand image building and social media positioning through unique storytelling. Trigger social media activities and engagement.
- Empower customers with relevant content marketing; choose the most effective marketing channel.
- Fuel search engine optimization with tailored SEO and keyword monitoring.
- Generate more organic visitors, enable anonymous lead monitoring and browser fingerprint tracking.
- Webinars and events for user engagement based on various lifecycle stages.
Marketing Automation and Inbound Marketing Services
Inbound marketing alone cannot give you the desired results. When your inbound marketing strategy is merged with automation features, your efforts stand balanced. Features like lead scoring, lead nurturing, automation drip campaigns, push notifications, mobile marketing, landing pages, progressive profiling, behavior-based campaigns, and more – together with inbound marketing, gives tremendous results. Each inbound marketing stages- awareness, consideration, decision, and loyalty – requires automated behavior-based and dynamic campaigns to push your potential leads down the inverted funnels, before they come in contact with a sales representative.
Quantify your Automation and Inbound Marketing Efforts
Measure your inbound marketing efforts to know whether you are on the right track or not. Measuring your inbound marketing activities goes hand-in-hand with monitoring your automation campaigns. This includes a plethora of metrics from which you can choose which are important for your brand. However, a key point to remember is to not judge only with the marketing metrics. Club your financial metrics which are easily available within Aritic PinPoint, so that you know real-time how much growth your business made and how much revenue you have generated in a specific period of time. Also, place this analysis against your competitors’ data for better insights.
Inbound Marketing Tools Available with Aritic PinPoint
Profits are no more an outcome of outbound marketing only. Inbound marketing techniques help in generating high-quality leads and foster better brand engagement and preferences. To make the most out of your inbound marketing strategy, Aritic PinPoint offers the following inbound marketing integrations.
SerpStat
Enhance your search analytics, content marketing, and SEO with SerpStat- a growth hacking tool designed for your marketing efforts. It is a one-stop platform for all SEO professionals- keyword research, search analytics, content marketing ideation, competitor analysis, and much more.
HitTail
Increase your website or blog traffic with this long tail keyword research tool. HitTail provides long tail keyword ideas based on your existing website or blog traffic, making the keywords extremely relevant and useful. No more scouting for an SEO expert to help you increase your search engine ranks.
Snappa
Not a pro designer? Conjure up a great graphic for your blog or social media or ads with Snappa- a great designing platform. No photoshop or designing skills are required to build an intuitive graphic. With proper dimensions to choose from and pre-designed templates, designing on Snappa is easy and quick.
GetStencil
Whip up a cool design to increase your social media engagement with GetStencil. Choose from a wide range of background images and templates to create that perfect image for your social media or blogs or ads. All you need to do is pick an image, add some text, and you are good to go live!
MissingLettr
Get more traffic to blogs and see a spike in blog engagement with MissingLettr. With automated strategic social media campaigns for your blogs, drive in traffic for an entire year hassle-free. All you need to do is focus on creating a great content. Rest is on MissingLettr.
