Understanding B2B Marketing Funnel
A funnel is necessary to rightly define and advance your marketing strategy. A B2B Marketing Funnel gives you a clear picture of how a prospect turns into a lead as they progress through the funnel. It is primarily designed with the motive of improving B2B marketing strategy by presenting an ideal representation of customer’s journey. One of the chief objectives here is to cut down on the budget that is wasted on Ad campaigns. This funnel will help you to comprehend how well your prospects convert at each stage and gives you an idea of the entire journey of your customer. From start to end, your prospect moves through the predictable stages, similar to the funnel shown in the image.
Each stage of the funnel can offer some information for the B2B marketers.
For example, you can comprehend what the conversion rates are for each funnel stage, and how much revenue it generates.