TALK TO THE EXPERTS FOR A PERSONALISED DEMO NOW! Request a Demo
  • Aritic Solution Partner Program
  • HELP
    • Docs
    • Integration
  • SUPPORT
    • Live Chat
    • Give A Call
    • Create Ticket
  • CONTACT US
  • LOGIN
Aritic
  • Software
    • Aritic PinPoint Unified Marketing Automation Platform
    • Aritic Sales Smart CRM System for Sales Team
    • Aritic Desk All-in-one Ticketing System
    • Aritic Mail Transactional Email Delivery API for Applications & Enterprises
    • See all Pricing
  • Features
    • Aritic PinPoint
      • Landing Pages
      • Forms
      • Contact Segmentation
      • Automation
      • Email Campaigns
      • Lead Scoring
      • Account Based Marketing
      • Social Media Marketing
      • Mobile Marketing
      • Video Marketing
      • Marketing Analytics
      • FAQs
      • Aritic Marketing Intelligence
      • SMS Text Automation
      • Push Notification
      • Multi-Channel
      • Aritic PinPoint as LeadSquared Alternative
    • Aritic Sales
      • Appointment Scheduling
      • Sales Deals Tracking
      • Sales Process Pipeline
      • Sales Funnel Automation
      • Sales Team Collaboration
      • Sales Workflow Automation
      • Mobile Sales CRM
      • Sales Reporting
      • Apps Integration
    • Aritic Desk
      • Agent Portal Translations
      • Social channel Integrations
      • Knowledge Base
      • Real-time Chat Supports
      • Time Accounting
      • Automation and Trigger
      • Service Level Agreements
      • Automation with Macros
      • Report Profile Analysis
    • Aritic Mail
      • Transactional Email Delivery
      • API Integration
      • Email Delivery Insight
      • Reporting
      • Inbound Email Processing
      • AI Based Email Delivery
      • Security
      • Aritic Mail as Amazon SES Alternative
      • Aritic Mail as Mailgun Alternative
      • Aritic Mail vs Amazon SES
      • Aritic Mail vs Mandrill
      • Aritic Mail vs Sendgrid
      • Aritic Mail vs Sparkpost
      • Aritic Mail as Postmark Alternative
      • Aritic Mail vs Mailgun
    • Aritic Swarm
      • Encrypted Messaging
      • Messaging and Group Chat
      • Team Collaboration
      • Secure File Sharing
      • Audio & Video Conferencing
      • Screen Sharing
      • Multiple Device Sync
      • Timed Messages
    • Integrations
    • Add-on
      • Email Delivery Tools
      • Chatbot Conversations
      • Poll and Survey
      • Event Management
  • Solutions
    • Success Stories
      • SPS Corp
      • Lapp Group
      • Dentaprime
      • Global Outreach
      • Pet’s delight
      • Business Buyer
      • Salienceneuro
    • For Marketing
      • Marketing Automation
      • Lead Qualification
      • Inbound Marketing
      • B2B Marketing
      • Mobile Marketing
      • Lead Management
      • Customer Base Marketing
      • Sales Enablement
      • EDM Marketing
      • Pipeline Marketing
      • Lead Generation
      • Sales Force Automation
      • Aritic PinPoint as a WebEngage Alternative
      • Aritic PinPoint as a Mautic Alternative
      • Event
    • For Industry
      • Real Estate
      • Healthcare
      • Manufacturing
      • Fintech
      • Higher Education
      • Ecommerce
      • Banking
      • Marketing Agency
      • Technology
      • Financial Services
      • Online Digital Business
      • Entertainment
      • Insurtech
      • Non Profits
      • Marketing Automation For Hospitality
      • EdTech
    • For Sales
      • Small Businesses CRM
      • Real Estate CRM
      • Sales CRM
      • SAAS CRM
    • Service
      • Onboarding
      • Technical Services
      • Onsite Training
    • Partners
      • Agency Partners Program
      • Affiliate Partners Program
      • Solution Partner Program
  • Pricing
    • Aritic PinPoint
    • Aritic Sales
    • Aritic Desk
    • Aritic Mail
  • Resources
    • Aritic Awards Program
    • Aritic Live Webinars
    • Integrations
    • Knowledge Base
      • Aritic PinPoint Docs
      • Aritic Sales Docs
      • Aritic Desk Docs
      • Aritic Mail Docs
    • Blog & Resource
      • Aritic PinPoint Blog
      • Aritic Mail Blog
      • All Resources
      • Infographics
      • Marketing Automation RFP Template for Enterprise
      • Editorial Calendar Templates
      • Lead Generation Workbook
      • Top tips to Twitter Marketing – Aritic PinPoint
      • Account-Based Marketing Strategy for small and mid business
      • Marketing Library
      • High Performance Marketing Automation Plan
      • Marketing Automation Checklist
      • Inbound Marketing Services for Growing Business
      • Sales Enablement Template
      • Multi-Channel Marketing Workbook
    • Automation Workflows
    • Feedback
Schedule Demo

SAAS CRM

  • Marketing Automation
  • Inbound Marketing
  • B2B Marketing
  • EDM Marketing
  • Lead Management
  • Sales Enablement

CRM for SaaS Companies

SaaS companies are on their toes to meet the surging demands of their customers and rising competition. Research shows that possibility of a lead-conversion fails drastically if a SaaS company fails to respond in five minutes' time. This, and the need to be available round the clock puts SaaS companies in tough spot most of the time. Customers cannot wait, and SaaS companies cannot afford a delay. In order to push their sales revenue, SaaS companies have changed their approach to business. Rather than taking control manually, SaaS companies are now investing in CRM software to take control of the overall sales outcome. SaaS and CRM kind of go hand-in-hand now.

Reasons why a SaaS company should invest in a SaaS CRM Solution

The SaaS ecosystem plays home to complex sales. They require a SaaS CRM solution that is not just focused on selling, but is also equally focused on building a relationship with customers to retain them after conversions. Reports show that it is almost 4X cheaper to make an upsell to an existing customer than acquiring a new customer

Manage important customer data

A CRM has the capability of putting all customer data into a cohesive unit for easy access. You can connect with potential sales prospects using this unit.

Trigger sales automation

Sales CRM can automate repetitive activities so that you save more time. You can create sales workflows which may include sending your sales prospects drip emails at specific intervals.

Pipelining sales prospects

A CRM can help in increasing the sales velocity of your sales cycle. Using a CRM, you can analyze the deal value of each sales prospect.

Insightful sales reports

A CRM also gives insight into actionable SaaS metrics that can help you in reducing your churn rate and increase the conversion rates.

SaaS Metrics to track using a CRM

A recurring revenue model is different from traditional software selling. With traditional software selling, the focus is only on capturing a single sale. With the SaaS model, there are two major objectives: Acquire the customer (first sale) Retain the customer (maximize revenue and lifetime value)

CAC or Customer Acquisition Cost

CAC measures how much cost you need to acquire a new customer, and how long it takes for you to recoup this initial investment. CAC largely depends on two factors – first, the cost of generating this lead, and second, the cost to converting it.

CLV or Customer Lifetime Value

CLV (or LTV) is the total amount of revenue a single customer generates over the “life” of their subscription to your SaaS product. It includes their initial investment in your product along with other purchases (upsells, renewals, and add-ons).

MRR or Monthly Recurring Revenue

MRR tracks all monthly sales, upsells, and churns. Since large sales have longer sales process, it can consume more cash in between sales. That is why MRR is essential.

LVR or Lead Velocity Rate

LVR measures the m-o-m (month over month) sales growth. It helps in quantifying your sales growth in terms of leads. While data like MRR is based on historical data, LVR is a metrics that uses current data to predict the future of your sales.

Ready to boost your SaaS business with a CRM?

Sign Up for Aritic Sales
or Get a Demo

Improve your SaaS business marketing and conversion funnel

Capture leads

Provide solution-oriented content

Research shows that 89% of buyers start their buying process on Google. This means your customers are searching for solutions for their problems. Design solution-driven and data-driven content for your prospects to gain their attention.

Content
Multi Channel
Communication

Nurture your target prospects

You may be targeting the wrong leads. Make sure your system can filter unqualified leads. Also, ensure that you are providing the right kind of services to the ‘right’ clients. Evaluate your target market, segment them properly, and tailor relevant messages only.

Capture leads

Build trust to drive sales

Reminder: Customers don’t buy products from a ‘Company’. This means that a customer is more likely to make a purchase form a company that is recommended by their friends or family. That is why building trust is very important.

Loyal Customer
Communication

Retain your loyal customers

reduce any friction whatsoever during the onboarding process. Make sure your customers have a smooth run in the first attempt. Bend some rules if needed for a better user experience.

Over 1,000+ customers trust Aritic

The world's most innovative platforms are growing with Aritic. Connect with us.

Client
Client
Client
Client

Want to Improve ROI?

Big or small, we have marketing automation features tailored for your business

Get Demo

More Blogs

Blog on Marketing, Sales and Customer Support Management

Resource

Lead nurturing with Automation

Email marketing automation and marketing automation are not same, nor are complementary terms. Understand the difference for more clarity.

READ MORE
Resource

Email V/s Marketing Automation

With Proper segmentation and marketing automation campaigns, effective lead nurturing can be done. Learn 9 different ways to generate leads.

READ MORE
Resource

Marketing-sales alignment

Marketing-sales alignment can increase revenue by 208%. Learn the To-Do's of 'Smarketing' before starting with marketing automation strategy.

READ MORE

Contact

  • support@aritic.com
  • +1-725-999-2056‬
  • Dataaegis Inc.,
  • 340 S Lemon Ave # 9009, Walnut, CA-91789, United States.

Company

  • About Aritic
  • Contact Aritic
  • Aritic Trust and Security
  • Aritic System Status
  • Aritic User Community
  • Leadership Team

Software

  • Aritic PinPoint
  • Aritic Sales
  • Aritic Desk
  • Aritic Mail
  • Aritic Swarm
  • Easysendy

Resources

  • Automation Workflow
  • Help Documents
  • Feedback
  • Aritic Roadmap
  • Aritic Migration
  • Partner Program

Alternatives

  • Hubspot Alternative
  • Marketo Alternative
  • Pardot Alternative
  • ActiveCampaign Alternative
  • Ontraport Alternative
  • Constant Contact Alternative
  • GetResponse Alternative
  • ConvertKit Alternative
  • SharpSpring Alternative

Privacy and Copyright | All Legal Pages

©2015-2025 Aritic | Dataaegis Software Pvt. LTD.