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Ankit Prakash
Ankit Prakash is founder of Aritic. Ankit is a passionate and determined entrepreneur; building Internet product and services since 2006.
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12 Comments
  • Emily Griffin
    2 weeks ago

    I agree to face issues with account-based marketing. Thanks a lot for updating the content since this article is an excellent source of information.

  • Ralph Diaz
    2 months ago

    The entire content is well written. The ABM tactics mentioned in the blog is worth having a look at. Indeed integrated marketing is highly personalized and targeted marketing. Thanks for sharing such an informative piece of content.

  • Jesse Adams
    3 months ago

    Great post. Great insights into account-based marketing. The ABM tactics you mentioned is worth a look at.

  • Robert Wilson
    4 months ago

    Great article Ankit! You have shared a developed post about account-based marketing. We, marketers, are always looking out for trying this out for my email campaigns.

  • Terry Bryant
    6 months ago

    I have done Account-based marketing, and I agree with all the practices you have mentioned. These are really effective. Although ABM takes time, but it gives good results if done strategically.

  • Donna Morris
    8 months ago

    ABM lets marketing teams eliminate the poor leads that go nowhere and frustrate their sales colleagues. AMB focuses on creating the right leads instead of many uninterested leads. It is truly the future marketing needs.

  • Evelyn Walker
    12 months ago

    Indeed a Marketing Automation tool is very necessary to make our ABM strategy painless. I am glad to have learnt so many other ways I can use a Marketing Automation tool. Thanks.

  • Alan Stewart
    1 year ago

    Lately people are giving a lot of attention to ABM. According to recent reports by Hubspot, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

  • Emily Griffin
    1 year ago

    ITSMA’s definition of account based marketing: “Treating individual accounts as a market in their own right” Which requires marketing and sales to take a closer glance at key business issues facing the target, and then mapping them to individuals, finally adjusting campaigns to attend to those issues.

  • Helen Rodriguez
    1 year ago

    This is probably one of the best extensive blog posts! But I think usually ABM is mostly helpful for organizations with multiple buyers or stakeholders.

  • Cynthia Brown
    1 year ago

    The ABM tactics that you have mentioned is worth having a look at. Indeed integrated marketing is highly personalized and targeted marketing. The entire content is very well written. Thanks for providing such insightful content.

  • Justin Brooks
    2 years ago

    Many enterprises often face customer base problems. They need to have more personalization in their marketing. That is why account based marketing becomes important. This article is a great source of information. Everyone must have a look on the content once.

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