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Surajit Sinha
Surajit has over 8 years of human resource and operation management experience including General Management and Leadership roles at high-growth companies. He has specific knowledge in recruitment, people management, training, operation, and management.
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6 Comments
  • Evelyn Walker
    4 months ago

    Indeed a Marketing Automation tool is very necessary to make our ABM strategy painless. I am glad to have learnt so many other ways I can use a Marketing Automation tool. Thanks.

  • Alan Stewart
    5 months ago

    Lately people are giving a lot of attention to ABM. According to recent reports by Hubspot, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

  • Emily Griffin
    6 months ago

    ITSMA’s definition of account based marketing: “Treating individual accounts as a market in their own right” Which requires marketing and sales to take a closer glance at key business issues facing the target, and then mapping them to individuals, finally adjusting campaigns to attend to those issues.

  • Helen Rodriguez
    9 months ago

    This is probably one of the best extensive blog posts! But I think usually ABM is mostly helpful for organizations with multiple buyers or stakeholders.

  • Cynthia Brown
    9 months ago

    The ABM tactics that you have mentioned is worth having a look at. Indeed integrated marketing is highly personalized and targeted marketing. The entire content is very well written. Thanks for providing such insightful content.

  • Justin Brooks
    11 months ago

    Many enterprises often face customer base problems. They need to have more personalization in their marketing. That is why account based marketing becomes important. This article is a great source of information. Everyone must have a look on the content once.

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