Aritic PinPoint vs Marketo

Choosing a marketing automation tool that is ideal for your business can be time-consuming. You want to pick a tool that completely aligns with your sales and marketing needs as well as improve your team’s productivity. There are so many marketing automation tools available. How do you know which one you need? This page will help you compare Aritic PinPoint with Marketo in details.

Aritic PinPoint

Aritic PinPoint is an all-in-one integrated marketing automation tool. It provides drip automation campaigns, detailed analytics, and personalization tools to nurture and convert visitors into customers.

Marketo

Marketo offers personalization, marketing automation, and analytics to help in converting visitors into customers. It offers end-to-end customer experiences with Adobe Experience Cloud post its acqusition by Adobe.

Users prefer Aritic PinPoint over Marketo. Switch to Marketo with our migration guide.

Aritic PinPoint

G2 Crowd scores

4.9

Landing page builder

Easy drag and drop builder

Mobile optimized landing pages

Yes

Drag and drop email builder

Yes

Audience segmentation

Dynamic

Kiosk mode lead nurturing

Yes

Ad orchestration based on email behavior

Yes

Facebook custom audience ad sync

Yes

Google ad sync

Yes

SMS marketing

Yes

Social media calendar

Yes

Social media bots

Yes

Account-based scoring

Yes

Competitor tracking

Yes

Native CMS integration

Yes

Salesforce Integration

Bi-directional

Omni-channel marketing

Yes

Transactional Emails

Yes

aritic vs marketo

Marketo

G2 Crowd scores

4.1

Landing page builder

Requires HTML and CSS

Mobile optimized landing pages

Requires custom code

Drag and drop email builder

No

Audience segmentation

Drag and drop

Kiosk mode lead nurturing

No

Ad orchestration based on email behavior

No

Facebook custom audience ad sync

No

Google ad sync

No

SMS marketing

No

Social media calendar

No

Social media bots

No

Account-based scoring

No

Competitor tracking

No

Native CMS integration

No

Salesforce integration

Unidirectional

Omnichannel marketing

No

Transactional emails

No

Aritic PinPoint Features: User Recommendation

Aritic PinPoint is a full-stack marketing automation tool. It is comprehensive and has a robust integration list. Features like omnichannel marketing, social media campaign planning, kiosk mode lead nurturing, in-depth lead scoring features, and zero-onboarding fees give Aritic PinPoint an upper hand.

Both Aritic PinPoint and Marketo offers Salesforce integration. However, in Marketo, it is unidirectional while in Aritic PinPoint it is bidirectional. The bidirectional integration helps in providing better customer experience. All communications and messages on CRM are automatically tagged within the marketing automation tool, and vice-versa. This gives more clarity making way for improved nurturing and user experience.

Aritic PinPoint is an all-in-one integrated tool that caters to the entire inbound marketing funnel as well as helps businesses automate the follow-up activities across multiple marketing channels. Marketo offers cross-channel marketing campaigns.

Users’ choice Features of Aritic PinPoint includes:

  • Multi-channel drips
  • Dynamic and deep-rooted segmentation
  • Drag and drop landing page builder
  • Progressive profiling
  • Marketing messages
  • Dynamic email campaigns
  • Social media campaigns, calendar plannings, and monitoring
  • SMS marketing
  • Contact marketing stages
  • Lead source analytics
  • Push notifications
  • Twitter lead ads integration
  • Advanced Campaign Analytics
  • Ready-to-use workflows and live workflow previews
  • Custom dashboard and custom reports
  • Bi-directional Salesforce native integration

Pricing Details: Aritic PinPoint vs. Hubspot

On the pricing front, Aritic PinPoint maintains industry standards. Aritic Sales CRM, Aritic Desk, and Aritic Mail are add-ons for sales CRM, support tickets, and transactional emails, respectively.

Aritic PinPoint

  • The paid plans start at only $19/month for 1,000 contacts. This is the Lite plan which covers basic marketing automation features. Aritic PinPoint has a free trial option.  It has no separate onboarding fee.
  • The starter plan of Aritic PinPoint includes all the advanced automation features like contact marketing stages, SMS campaigns, Facebook custom audience sync, lead source analytics, social monitoring, lead enrichment integration, lead capture forms, website tracking, responsive landing pages, advanced email automation (and more) at $79/month for 1,000 contacts.
  • Aritic PinPoint’s Professional Plan that starts at $99/month for 1,000 contacts.

Marketo

Marketo offers Bundles, each bundle including a specific category of features. It has five different bundles and pricing details are available only when you connect with their support team.

  • Lead Management.
  • Email Marketing.
  • Consumer Marketing.
  • Customer-base Marketing.
  • Mobile Marketing.
Still have questions? Get a demo of Aritic PinPoint features today
Yes, schedule a demo