Higher education institutions need to have a strong online presence. Most of their potential students will want to see what they offer and how they function by checking their website.
And, since the competition is strong, numerous similar institutions are fighting over the same target audience. So, they need to step up their game to win them over. Creative, effective, and attention-grabbing landing pages are the right way to go.
But, what makes a higher education landing page successful? How can you improve it and make sure it hits the bull’s eye with those seeing it? We’ll answer these questions, and more, in this article. Keep reading for the 8 successful tips for higher education landing pages.
What is a Higher Education Landing Page
Let’s begin by explaining what a higher education landing page is and what purpose it serves.
A higher education landing page is the foundation of their marketing strategy. It’s a standalone web page where the visitors ”land” after they click a link in an ad, email, on social media, etc. This web page is designed to have students complete the desired action as a part of a particular marketing campaign.
Simply put, a higher education landing page offers the students the information they need and encourages them to:
- apply for a scholarship
- reach out for more information
- learn about degree programs
This is why the landing page needs to be designed professionally and the information laid out the right way. As a result, more students will take the desired action and complete the process they’ve begun.
But, what makes a strong higher education landing page? Let’s find out.
8 Successful Tips for Higher Education Landing Pages
A landing page needs to tick all the right boxes if you want to ensure it captivates every visitor. It may sound complicated, but if you follow our guidelines, you’ll see it’s quite simple. Here are the tips you should follow.
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1 . Serve One Purpose
A landing page needs to be as clear as possible. The visitors need to instantly understand what’s the main message you’re trying to send and decide whether they’re interested or not.
This is why your landing page can only serve one purpose.
Your task is to:
- set one clear goal
- decide what action you want the visitors to take
- design a single, unified message that is reinforced on the landing page
If you tried to serve multiple purposes with a single page, you’d probably fail. It would confuse the visitors and none of the messages you’re trying to send would be strong enough.
Here’s a brilliant example from Tal Tech. They have a single message and only one CTA button that leads students toward the application forms.
2. Use Clear Language
Clarity is another important factor for a higher education landing page. Just imagine the typical student trying to find the information they need and going from one landing page to the other. This process alone is confusing for them. They don’t need the extra puzzlement.
So, try presenting information as simply and clearly as possible. Here’s what that implies:
- be specific and straightforward
- avoid long introductions or poetic descriptions
- write in short sentences
- remove anything repetitive or redundant
- use everyday language
If you manage to meet all of the above criteria, your landing page will have a much bigger impact on the visitors. They’ll receive information without the added stress. Plus, they’ll quickly find what they’re looking for which increases your retention rate.
If this is your weak spot, you can get professional writers’ help at a qualified paper writing service such as TrustMyPaper. They’ll edit and rewrite your copy to ensure clarity and consistency throughout the copy.
3. Answer Questions
When creating a higher education landing page, you need to think like the typical visitor. Your target audience is college students or those who want to become one. So, think about the questions that are roaming their minds and how to answer them.
For example, you’re creating a landing page about getting a Law degree and inviting students to enroll. Your page needs to give these answers:
- How to apply?
- Who’s eligible?
- How much does it cost per academic year?
- Are there scholarships?
- What’s the highest level degree you can earn?
- What jobs does it qualify you for?
If it’s too many questions to answer on a single page, then provide guidance for getting more specific information. That’s exactly what you can see in the example below.
The important thing is, that students quickly find the way to the answers they’re looking for.
Luckily, you can use pre-designed templates and the drag-and-drop technique to reach the desired results.
4. Captivating Subheadings
Imagine a student searching the web for colleges and answers. They don’t have the time to read every single word of the landing pages they open. Instead, they’ll skim it and quickly scan for information.
If they find the page valuable, they’ll continue reading. But, if you fail this initial test, they’ll bounce to your competing higher education institutions.
This is why compelling subheadings are a must. Here’s what they provide:
- instant information about page value
- attention-grabbing effect
- higher retention rate
So, let’s say a student is looking for scholarships for studying abroad. Your page could offer the following subheadings:
- Are you eligible?
- Why choose this scholarship?
- How to apply?
- Student Testimonials
It helps organize information and gives potential students the guidance they need. In case you want professional writers to take a look at your copy, try SupremeDissertations. They work fast and are able to proofread, edit, or rewrite your entire copy.
5. Responsive Design
Landing pages aren’t just about the information you share. They’re also about the way you present them visually. That means that the web page design plays an important role in the way students perceive the higher education institution.
A responsive design implies:
- university branding colors
- university logo visible
- enticing photo of actual students
- information organized and grouped in paragraphs
- no distractions and too many elements on one page
In addition, it needs to have a mobile-first approach since most students will be accessing the web page from their mobile devices.
Here’s a great example of how a simple design can tell so much more than a complex one.
Plus, keeping the design light and responsive will further improve the user experience. The page will load faster and you won’t have to worry about impatient students.
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6. Build a Subscribers List
If a student has opened your landing page, they’re interested in what you have to say. But, that doesn’t mean they’ll keep coming back until they apply, enroll, or take action.
This is why your landing page should try and use the presence of this visitor to add them to your subscribers’ list.
By adding web pop forms to your landing page, you’ll be collecting information that you can use later on. A tool such as EasySendy helps you embed powerful customizable web pop forms to your website and get the visitors’ email addresses.
Then, you can keep in touch through email and follow their journey more closely.
7. Be Persuasive
Students don’t want to feel like you’re trying to get them to join at any cost. They don’t want to think you’re selling them a story or being overly pushy.
Instead, they want to be convinced with facts.
So, build your landing page information as arguments. Back them up with:
- credible sources of information
Tell them why they should believe you and share the information professionally. Here’s how Arizona State University did it on their website.
They share precise information and use numbers to back it up. This gives students a more real and specific insight into their credibility. It helps them create a realistic image in their minds and rank this college accordingly.
Professional writers who write the best essays can help you gather the facts and organize them in your landing page copy. Without such facts and evidence, you’re just asking people to trust you blindly. Unfortunately, that’s highly unlikely to happen.
8. Emphasize the Benefits
Finally, you need to emphasize the benefits the student will experience if they perform the desired actions. Tell them exactly what they’ll get from you.
This will give them the final encouragement they need to complete the action you’ve imagined.
So, paint them a picture and guide them through the potential future they have with you.
Creating a powerful landing page for a higher education institution is a challenge. It needs to be simple but informative. It needs to speak to the target audience and know their intentions. Finally, it has to focus on a single goal and guide the visitors towards specific actions.
Luckily, the guide we’ve shared above helps you design a higher education landing page easily. Use our 8 tips and start working on your next project.