Welcome letter – what is it? This is the user’s first impression of the brand. It is because of him that we try not to be late for meetings or arrive on time for interviews.
The same effort should be made to develop a letter. They can contain text, photos or videos, discounts or personal offers ⏤ anything that will help you connect with a person.
A welcome email is a great tool to help you establish a strong bond with new users. Here is a small statistic that proves the benefits of using them:
- 91,43% of customers open emails;
- A user who receives a welcome email from a brand is 33% more likely to interact with the brand;
- 33% of users interact better with brands;
- 76% of customers wait for an email after signing up.
What should be in a good welcome letter?
There are a lot of rules and guidelines that will help you write a great letter. In this article, we will cover the most important.
1. Personalized approach
When creating a letter, try to write it in such a way that the recipient feels that it was written just for him.
Use the person’s name. According to statistics, when they see an appeal to themselves in a topic, 26% of people will open it.
2. Brand history
Often, when filling out a subscription form, people do not know about the brand. Tell them about yourself! It could be a story about creation or about your values. People need to know more about you in order to have close contact.
3. Use the USP
Every user would like to know what makes you unique. Always spell out your unique selling proposition so that buyers immediately understand what they can get. Also, you can please with individual offers and discounts.
4. No errors in the text
This point is very important. Whatever you write about and in what format – always make sure that there are no mistakes. If suddenly it is difficult for you to check this yourself – use services like writing services. They help to avoid them and make the text more attractive to the buyer.
5. Understanding your target audience
Knowledge of the target audience is the main element, without which writing the text in this case is impossible. If you don’t know to whom and why you are writing, it’s better not to even start. First of all, it is worth studying the audience and dividing it into groups, and then ⏤ create mailing lists based on that data.
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It is thanks to this knowledge that you will be able to avoid uncomfortable situations and improve the conversion rate of opening emails.
Welcome Letter Examples
For your convenience, we have prepared 5 examples of good emails that have helped companies increase their sales. They also talked about the important key points with the help of which they succeeded. And so, let’s get started!
1. Less uncertainty.
That’s what we’ll cover in this example.
Airbnb is the best example of an email that immediately closes all user questions.
Agree, it’s convenient to get an essentially ready-made instruction and not to understand all the functions on your own!
You can immediately find out about the functions:
- studying someone else’s experience;
- home search;
- travel without worries.
One of the great things about Airbnb is that the call to action doesn’t look intrusive. They suggest “explore” instead of the common “book”. This gives them an advantage in the market.
2. Positive attitude from the very beginning.
Start your acquaintance on a positive note at the very beginning. It is good emotions that a person wants to receive from interacting with you. For example, congratulate you on your decision to join your community. It is these letters that make you feel like a part of something meaningful.
3. The ratio of valuable information and convenience.
Try to correctly place the text on the picture. It must be easy to read, while the picture should look beautiful.
A great example is the welcome letter from Rituals.
Agree, it is very convenient when all important information is divided into blocks. Also, they use badges to educate users about the benefits of membership.
4. Learn more about your followers.
Letters are a great way to learn more about people. Use them to learn more about their lives, because it is this data that can help increase sales conversions in the future.
For example, Strava asks its new customers to try out their app and enter their first data from the very beginning.
This is what helps them get even more active users and data about them.
5. Stay in touch
This paragraph is about the importance of contact details. Always share them and handle feedback well. It is very important that new customers always know where to turn in case of questions. It is close contact that will help make new users more loyal to your brand.
No. 6. Showcase your services or products.
Try to showcase your product with a photo or video. Use your advantages in a welcome letter: show the best products, beautiful photos with customer reviews, tell about the welcome bonuses.
Crocs is an example:
Email newsletters can be very successful and bring you even more profit if they are designed and used correctly. Try to use them to increase the involvement of new customers, turning them into regular ones.
Remember that it is the greeting that sets the tone for further “communication” with the user. Try to think of writing as a new opportunity, and then everything will work out.
Leslie Anglesey is a content marketer who enjoys sharing best practices for self-development and careers with other people. In her spare time, Leslie is fond of contemporary dance and classic German movies. You can contact her by this email GuestPostingNinja@gmail.com.