Marketing Automation For Travel Agencies
Build customer-centric marketing strategies for your Travel Agency
A recent survey revealed that 70% of millennials prefer personalized travel experience rather than a pre-planned and rigid trip package. Make way for these customizations, just the way your customers want. Your travel agency heavily relies on customer data, content and offering information at the right time. Streamline your content and empower your customers to become smarter in their travel plans. Build trust and seek ways to keep the engagement going on, irrespective of any marketing channel or device or screen size.
Identify Your Target Audience
Use Aritic PinPoint to spot the travel lovers. Segment them based on their choice of vacation type- beach lovers, mountaineers, hiking freaks or the lazy vacationer. Share travel information in forms of social media updates, PDFs, landing pages, and emails. Attract travelers across the globe in a click.
Nurture with Visually Enriched Content
Allure your audience with beautiful images of exotic locations and niche content. Design landing pages that are attractive, beautiful, and urges for immediate action. Assign lead scores to track and monitor how they progress. Create special offers for the leads with highest lead scores. Create personalized emails with proper tags and segmented as per the subscriber’s needs.
Be the Expert Your Audience Loves
Offers detailed information with as much transparency as possible. Create webinars and videos on quick travel tips and hacks. Schedule periodic emails on regular travel updates, create drip campaigns based on the engagement of your leads, and offer travel stories that will inspire. Be the trusted brand that your customers want to rely upon.
Delight Your Audience
Limited-offer emails are one great way to delight your customers. Make them feel special with customized trips. Prepare comprehensive details about each location and urge them to talk to you for more information. Traveling is about personal choices. So should be your offerings! Keep an eye on the key metrics to design delightful offers at the right moment.
Integrate Systems to Leverage Marketing Efforts
Leverage your marketing efforts with a host of integration systems available on Aritic PinPoint. Do more than just building campaigns and email marketing. Upload .csv files to the CRMs and directly segment them. Manage your contacts with several CRMs available with Aritic PinPoint.