Brands have realized Customer Experience’s role in their business’s success, which has led to an enormous surge in the written content about customer experience.
The customer experience blogs offer tons of valuable insights that enable brands to improve their customer experience game.
Customers have evolved, and so have businesses. Customers today make well-informed decisions when compared to the previous times. However, it is vital to educate brands about Customer experience.
While customer experience seems like a simple enough concept, there is no rulebook to follow for each industry. It certainly is a critical player in the transformation of any business.
While some companies are still not able to differentiate between customer service and customer experience, a few others have strategized their process and technology based on their customer experience perspective without considering the bigger picture.
There isn’t a lot of material available for businesses to strategize and manage customer experience. Thankfully the digital world has tons of blogs on customer experience to enable brands to build their processes, systems, and culture around that.
1 . Customer Bliss by Jeanne Bliss
Jeanne Bliss, the Godmother of Customer Experience, enables brands to create brand awareness and customer experience with a thought to show their customers that they are valued. Bliss says treating customers with dignity and respect is called Customer Experience.
According to the Petrova leadership survey conducted across industries, more than 53% of the respondents did not even have a Customer experience leader at their organization.
Customer Experience Blogs are enabling brands to realize the importance and strategies of Customer Experience.
2 . Adrian Swinscoe
Adrian Swinscoe says that a blend of advocacy, simplicity, and a bit of helpful technology makes for a perfect formula for CX success. Swinscoe is a speaker, writer, consultant, and workshop leader.
The Customer experience blogs by Siwnscoe cover a multitude of topics ranging from customer retention to digital transformation.
Events, workshops, advisory, books, articles, podcasts, and newsletters are a part of the deal at AdrianSwinscoe.com.
3 . The Customer Experience Blog by Bruce Temkin
Bruce Temkin writes the Customer experience blog. The idea behind the blog is to enable brands to engage both their internal and external customers, thereby improving business.
The blog helps companies to focus on experience management through the realignment of branding, leadership practices, strategy, culture, and customer service.
4 . CX Journey Inc.
Annette Franz, an expert at helping brands to identify the factors that drive their employees and Customer Experience blogs, is the founder and CEO of CX Journey Inc.;
Franz is also one of the most influential tech women on Twitter. It would be a great idea to follow her and read through the Customer Experience Blogs to understand how to transform the brand’s CX strategy.
5 . Blake Morgan’s Blog
Blake Morgan is a keynote speaker and a Customer Experience futurist. Morgan, author of many articles and books through which she has campaigned the importance of Customer Experience compellingly.
You can also find her on the weekly video series (YouTube), and she is also the host of a podcast series, The Modern Customer.
Morgan says all customers would like to feel valued irrespective of the location and language. Morgan’s podcasts, articles, and video series are sure to offer a perspective to brands about Customer Experience and strategies to improve it.
6 . MK Insights
The Mattsen Kumar blog offers valuable insights about CX and its strategies. CX initiatives, leadership, inspiration, achievement, best practices, and much more are part of the customer experience blogs on MK Insights. Customer experience was previously confused with customer service.
The customer experience blogs have been instrumental in changing how brands look at customer experience for improved brand awareness and a higher ROI.
The pandemic has changed the way businesses consider engaging with their customers.
While 48% of the organizations have increased their content creation for customer engagement, 84% have used digital channels more than pre-pandemic.
7 . The Michelli Experience
Dr.Joseph Michelli, a keynote speaker, also gives workshop presentations and writes blogs with valuable insights.
Dr. Michelli has worked closely with brands like Starbucks, Ritz-Carlton Hotel Company, UCLA Health Systems, and many others.
You would want to follow Dr. Michelli’s blogs to learn more about building profitable brands, creating excellent awareness, and fantastic customer experiences.
8 . Shep Hyken’s Customer Service Blog
If you are looking for customer experience blogs, then Shep Hyken’s Customer Service Blog is a great choice.
Customer relations, internal service, customer loyalty, customer service, and customer experience are a few topics discussed on the blog.
Shep Hyken is also the customer service and experience expert and the Chief Amazement Officer at Shepard Presentation.
9. Customer Experience Insight
Among the Customer experience blogs, this one offers tons of inputs ranging from handling an unhappy customer to insights on retaining customers.
The customer experience insight blog enables brands to work on realigning their CX strategy.
Customer loyalty, customer service, customer retention, and customer relationship management are a few topics focused on the blog.
Michele McGovern, Ken Dooley, and Christian Schappel are a part of the editorial staff.
10. The Customer Experience Blog by Bruce Temkin
Bruce Temkin writes the Customer experience blog. The idea behind the blog is to enable brands to engage both their internal and external customers, thereby improving business.
The blog helps companies to focus on experience management through the realignment of branding, leadership practices, strategy, culture, and customer service.
11. People Metrics
The People Metrics blog writers teach organizations to humanize their businesses through emotional and personal connections with their employees and customers.
Customer survey, response rates, experience management, customer feedback management, managing touchpoints, and much more are part of the People Metrics blogs.
Conclusion
More and more brands are learning the importance of customer experience to improve their engagement, conversion, brand awareness, and improved brand loyalty.
While there is a surge in the number of companies adopting it, it also has a requirement of content that offers pointers for them to learn.
Customer data platforms, utilization of digital technology (AI/ML) for a better customer experience, and personalization are a few strategies for brands to begin their journey towards a stellar customer experience.
The customer experience blogs enable companies to raise the bar and offer their customers a stellar customer experience so that they stay loyal and make a positive impact in the conversion of potential customers.
