Whether you sell in-store or online digital presence makes a world of difference and is the best way of growing your business.
A website with information about the product/ services you offer, images, plugins, blogs, and much more can generate organic traffic to your business and improve lead conversion.
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The SEO, editing, blog management, and many other aspects of content management can be overwhelming, and if not well managed, it might end up doing more harm than good. Thanks to the content management systems that offer tons of features that handle your content and ensure you generate organic traffic through it.
CMS like Aritic Pinpoint Dashboard offers features that enable users to manage a blog, edit, add images, SEO, format content, manage plugins, and use many other features with just a few clicks.
The market offers various content management systems, and it can get challenging to choose the most suitable CMS for your business. Considering the content management system features while deciding on a CMS is crucial.
Research & Markets team predicts the growth of up to $10.63 billion by the end of 2022 and will double in the next five years.
Content Management System Features to consider for your Website:
Your site only has organic traffic to leverage. But choosing the suitable CMS will enable integrations to other social media platforms that will let you schedule and publish posts. Integrations allow the analytics to understand customer behavior better. Integrations help to share blog posts through sharing buttons.
SDL and Forrester urge businesses to use intelligent, intelligent, flexible, and AI-driven content to enable their companies to automate tasks and reduce the cost to manage content.
2. Built-in SEO Tools
A content management system with in-built SEO tools enables you to improve ranking and optimize your search content. HTML markup, responsive design elements, and SEO-friendly permalinks are a few factors to be considered before deciding on the suitable CMS built in SEO tools.
Meta descriptions, titles that include keyword phrases, and many other tips and tricks enable you to optimize your content that attracts visitors and improves your conversion. Search engines can crawl your site better when you have optimized the content.
Studies say that more than 43.6% of the websites use customized CMS.
3. The power of publishing tools
Different content formats with customized layouts and landing pages with images, forms, videos, and CTAs are all made possible with the publishing tools.
Publishing tools also enable you to preview the post before publishing it, giving you a chance to assess the look and make changes accordingly. What you see is what you get editor enables you to modify without changing the HTML code.
E-commerce platform Shopify is used by more than 2.5 million websites.
4. Themes/ Templates
Most of the Content Management System features offer pre-designed themes and templates.
The content publishing process is a lot easier when you use a pre-designed template every time you create a post instead of a new one. Pre-designed website pages, landing pages, and email templates are helpful to improve marketing efforts. However, a template and theme are not the same.
A template is a unique page layout that can be available under a particular theme. WordPress is among the leading CMS choices and holds a market share of up to 40%. Squarespace, Contentful, Drupal, Joomla or WordPress and a few others follow in the lead.
5. Multilingual content creation
Businesses often operate in multiple regions, and some of those locations may or may not have English-speaking audiences. A CMS that facilitates a customer support department with multilingual options.
A website with options in more than one language will gain more engagement from the user groups. A language switch enables visitors to switch to the original version and translated version, thereby improving the organic visits.
Serving personalized content is much easier with the Content Management Systems features, says – Content Science Review.
6. 24/7 highly responsive support
It is an excellent way of managing your issues with support documentation provided by open-source platforms like events, wikis, forums, and other forms of documentation. However, it will require you to spend a lot of time and may or may not resolve your issues.
Availing live support when your site is down is an effective way of managing rather than reading tons of documentation to resolve it. Gone are the days of managing content through a single channel and has paved the way for web content management technologies – says CMS Wire.
7. Suitable CMS for your business
User-friendly dashboards, in-built SEO tools, advanced security configurations, and other key features are vital for building a website to engage/ delight customers and generate organic leads.
CMS Wire says that support, vision, community, and stability are the four key foundation pillars while selecting a CMS.
8. Content Staging
A live site may require multiple changes to be updated. A CMS that allows you to make those changes, test them, preview, and then consider going live with it will make a lot of difference. CMS is available with both in-built staging and may require you to sign up for a specific provider.
Peggy Chen, CMO of SDL, says – “The result of organizational and technological disconnects is poor, fragmented experiences and frustrated customers. At a time when customers are turning online dozens of times a day, that’s an enormous missed opportunity.”
9. Detailed Analytics
Numbers are critical for every business. A CMS that offers an admin dashboard to view the numbers and generate reports makes it easy to understand where the business stands. It also helps the company gauge the ROI and looks for the key factors that may be causing challenges.
Analytics enables websites to capture the demography of the visitors and many other key data points. Monitoring, tracking visitor activities, performance analytics, and much more is made possible with a few simple clicks when your CMS has an analytics dashboard. Workflow is another area of CMS that seems to be underutilized.
32% of content teams talk about a standard workflow for campaigns and content but do not use them consistently.
Managing a website for your business involves a humongous amount of work. Managing content, optimizing it, customizing, adding integrations, and much more is a part of the CMS.
However, tons of companies offer CMS in the market, and it is vital to list out the Content Management system features offered before making the final decision. It can be tricky to decide on a list of things you want for your Website and ensure you don’t pay for features you do not use.
Also, while some businesses require extensive support, others may be keen on securing and licensing. One package does not fit all in CMS. A clear assessment of your business needs is crucial while deciding on the best suitable Content Management System Features.