Online leads are valuable. If you capture enough of them, you can build a thriving business. It’s all about converting the right people and ensuring that your prospects are not overwhelmed with information. You should offer them relevant content using a solid lead-converting strategy, and you’ll quickly get sales and revenue growth.

To get the most out of your leads, you should target them with highly effective sales strategies. First, you should prioritize leads that have a great chance of conversions. Then it would help if you used the tools available to improve your lead generation campaigns and lead nurturing.

With Facebook lead generation campaigns, you can do both of these things. Facebook lead generation campaigns are great for targeting a specific audience. They allow you to reach out to potential customers in the most convenient way possible. What you need is a solution that transforms these leads and turns them into actual sales.

Aritic will help you create a personalized experience for your prospects on your website by integrating with Facebook. This way, any person who clicked on one of your ads will be served with relevant content and have the opportunity to convert into customers.

Learn how to use Aritic integration for your Facebook lead generation campaigns and save your time on social media marketing.

Why Facebook Lead Generation Campaigns Are Important?

Facebook lead generation campaigns are important because they allow you to interact with many people and target specific demographics. In addition, they offer more targeting features than other forms of online advertising, which will enable you to reach people more efficiently.

Facebook lead generation campaigns are a type of online advertising that allows you to show your ads to people on Facebook and send them notifications about your business. This type of marketing is most effective when creating high-quality leads but can also help boost your website traffic.

In fact, Facebook advertisements have the potential of reaching more than 2.18 billion people. And, Facebook advertisements offer the best return on investment (ROI) among all paid ad channels. 

Lead generation campaigns are necessary because they let your audience know what the company is about and why they should care. Usually, this is done by following the 4 ‘W’s: what, why, where, and how. Ensuring that a company has strong lead generation campaigns can be the difference between success and failure for their business.

The effectiveness of Facebook lead generation campaigns exponentially increases if you integrate them with other sales and marketing tools. Again, it is because it will make it easier for you to keep people engaged with you.

The tools provided by Aritic help you to attract potential customers via advanced reporting tools. For example, you can find out the names of potential customers who visited your website and then clicked on the ad you’ve placed. In addition, Aritic’s survey system can help you find out which questions your customers would like to have answered when they visit your website and why. You can then offer your potential customers your email address to receive such information.

Overview of Aritic PinPoint

Aritic PinPoint provides sales and marketing tools to help businesses grow. It includes tools like email marketing, lead management, automation solutions, and analytics. In order to successfully convert leads from a Facebook campaign, you need to integrate your Facebook account with Aritic. It can be done by installing the Facebook Pixel on your website and setting up the lead generation campaigns within Aritic.

Aritic integrates with Facebook to provide an all-in-one solution for companies looking to generate new leads on Facebook. The integration is a two-way connection and allows prospects to opt-in on Aritic from their Facebook account. Once they are opt-in, they can be transferred over and start using the platform.

How does Aritic PinPoint help you with your Facebook leads?

Aritic PinPoint is a marketing automation software that manages your Facebook leads, tracks your leads’ behavior, and sends you a report with analytics so that you can know the best time to contact them. With its myriad features, everything from lead generation campaigns to automated follow-up campaigns is simplified and done in a few clicks.

start your lead generation campaigns

Aritic allows you to create customized campaigns and offers for your leads based on their profile information and purchase history. You can also set up auto messages to welcome them back or ask for help with anything. Moreover, Inside Aritic PinPoint, you can integrate Facebook Pixel with Advance Matching that you can use for re-marketing in Facebook Ads.

How Does Facebook Integration Work?

The first thing that we have to do is create a free account at Aritic. We can do that by clicking on the Signup button. From there, you will have to provide your personal information and add contacts to your list.  

Once you have connected your Facebook Ads account to Aritic PinPoint, you will see your existing ads on Facebook on your Aritic PinPoint dashboard. In addition, all leads collected from these ads will be created as a contact (from the last 90 days) in your Aritic PinPoint portal. You can also integrate Facebook Custom Ad Audience with Aritic PinPoint account and sync Aritic PinPoint segments with your Facebook Custom Ad Audience. You can synchronize multiple Aritic PinPoint segments on your Facebook advertising account and automatically create different types of Facebook Custom audiences. Need more details?

Here is a miniature graphic that shows how this sync integration works for you:

To make this process easier, you can schedule an interview with one of our consultants. This way, we can walk you through the installation process and provide you with any tips that may come in handy. From there, you can add lead tools to your website.

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Making the most out of your conversion rate

By adding Facebook ads to your website, you can build stronger relationships with your prospects and make them feel closer to your brand. This is your opportunity to generate leads from your existing customer base and integrate them into your digital marketing strategy. It will also allow you to target certain demographics who are more likely to take action. 

Aritic helps you maintain a robust online presence and connect with existing customers through Facebook ads. They are also easy to use and, because they are integrated with your website, your users will be able to see them on any device. Once you complete the signup form, you will choose the audience you wish to target.

Optimizing your customer experience

Tons of tools and software can provide you with the most useful information you can ask for specifically. However, the ones that improve your customer experience are the ones you should keep your eyes on without fail. 

Currently, Facebook is one of the most potent mediums for growing your sales. You can use it to promote your products and services in the best way possible. Aritic offers Facebook campaign management and makes it easy to implement with a few clicks.

It makes it possible to do something that earlier was done manually without compromising on a lot of details.

For example, let’s say you are promoting your products. Your ad links directly to your website and requires a “click” to redirect to the purchase page. Without the Facebook integration, you would have to wait a while until a potential customer clicks on your ad and then wait again until they can actually make a purchase. Unfortunately, this happens with a lot of businesses, and it dramatically reduces the conversion rates.

For a lead to convert into a customer, they first need to know how to help them. Aritic’s Facebook integration brings that information to the table right at the moment of interaction. In addition, personalization plays a critical role in transforming a lead into a customer. The more personal you are in your lead conversion strategy, the more likely they will become customers.

With Aritic PinPoint, you can make each and every interaction as personalized as possible by putting the desired goals in place. Aritic offers real-time filtering on your content and your campaign engagement data. This makes the interaction between your customer and the business much more meaningful. Businesses can either develop a unique journey that supports their goals or use the same conversion path every time.

The tool can be easily integrated with Facebook so that you can target the best users to collect the most valuable data and use it for all good things.

Wrapping Up

Facebook can be an excellent channel for lead generation, and their recent integration with Aritic, a lead generation platform, will make it even easier. With Aritic, you can now view a list of your best leads on Facebook, share updates, or send and co-promote your content on Facebook with your lead generation campaigns.

Author

Ankit Prakash is principal founder of Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.

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