We’ve already talked about how marketing automation for multiple channels can give your business a steady boost. Also, we’ve shown you how marketing has evolved over the years.

In this infographic, we have compiled some of the compelling stats and facts that indicate the excellence of marketing automation performance tool can add to your marketing-sales campaigns.

It is not us who are vouching for marketing automation performance; brands and users worldwide have agreed that automation is the future, and we are very well on the right track.

Marketing Automation Performance: Stats and Facts Update 2023

Marketing Automation Performance


Marketing automation has been a game-changer for businesses of all sizes, and it continues to be an essential tool for marketers in 2023. As we move further into the digital age, marketers are relying more and more on automation to help them streamline their processes and improve their results.

Here are some key takeaways from the latest stats and facts on marketing automation performance in 2023:

  1. Marketing automation software continues to grow in popularity, with more businesses than ever before using these tools to improve their marketing efforts.
  2. Automated email campaigns are still the most popular type of automation used by marketers, with around 80% of businesses using this feature.
  3. Personalization is key when it comes to marketing automation. Consumers are more likely to engage with content that is tailored to their interests and needs.
  4. Marketing automation can help businesses save time and money while increasing their ROI. By automating repetitive tasks, marketers can focus on more strategic initiatives.
  5. AI-powered marketing automation is on the rise, with many businesses exploring the potential of machine learning and predictive analytics to improve their marketing efforts.

Overall, marketing automation is an essential tool for any business looking to stay competitive in today’s digital landscape. With the right software and strategy, businesses can improve their results, save time and money, and provide a better experience for their customers.


Pritha Bose is the Senior Marketing Content Specialist at Aritic where she writes and edits for their marketing and sales blog. She is an avid reader and a social media enthusiast. On the flip side, Pritha thinks the whole world is an artificial simulation, and one fine day the skies will open up and she will see who controls it.

1 Comment

  1. Christopher Nancy Reply

    Voila! Thanks a lot for sharing such helpful information on the performance of marketing automation. I’m likely to share this one.

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