The social media battle has mostly between major platforms like Facebook, Instagram, and Twitter, until now. There is a new name in the block and the growth rate of this application is insane. TikTok, also known as Douyin, has surprised marketers with its immense growth in a very little time. A short-video-making app, formerly known as musica.ly, is winning hearts leads to an insane and massive user base. TikTok growth chart is impressive as well as a pointer to the impending future that marketers are looking at – TikTok ads.
While TikTok has already started testing ads quietly, it is yet to be available to the global masses. TikTok growth is not a one-day wonder, there is a lot of history and controversy that this app has seen to reach where it is today.
What is TikTok?
It is a lip-syncing app, which makes it appear more like an online karaoke. One of the closest comparisons will be Vine, Twitter’s most missed short-form video app, whose content-remains are alive only as YouTube compilations.
— TikTok (@tiktok_us) May 4, 2019
TikTok was originally launched in China in 2016 as A.me which was later changed to Duoyin. In a year’s time since its launch in 2016, Duoyin was home to 100 million users and 1 billion daily video views.
Post this, Duoyin was renamed as TikTok marking its appearance into the international market. In September 2017, Duoyin was available to the global masses as TikTok.
The original company, ByteDance, went ahead to acquire already famous Musical.ly video app at a mere $1 billion. After this acquisition, they started moving Musical.ly to a revamped TikTok version – a version that saw the merger of both these apps into one. That’s exactly when the growth rates triggered and it started having a huge impact on the international audience. By 2018, TikTok’s downloads reached 600 million.
TikTok’s Growth Chart – An Analysis
According to reports from Apptopia, TikTok’s been on a growth spree since the merger with Musical.ly. The US monthly active user count sped up by 30 million in three months after the merger. App downloads increased by 25% in the US and 20% worldwide. By November 2018, TikTok was ranked 2nd in the US and 3rd worldwide based on iOS and Android downloads, social communications, and videos.
Why TikTok has seen such an uproar suddenly?
The format that TikTok used is a tried and tested formula but the difference is the mass appeal. TikTok lists down songs, raps, pop, and even snippets from various talk shows, baking shows, and ads. There are a variety of tunes that serve as backing for the 15-second video clips. Not just that, sounds are taken from various YouTube music videos like the weird soundbites from Peppa Pig.
These memes-as-video clips often refer to popular or familiar things like gaming culture. They come as standalone videos, reactions, duets, clones, and more.
TikTokTikTok’s acquisition and merger with Musical.ly gave it a global exposure, what with celebrities and influencers joining the bandwagon of lip syncing. Whether it is Jimmy Fallon pushing TikTok on his talk show or Tony Hawk joining forces, TikTok is already the next big thing.
Despite influencers and celebrities joining TikTok, this app doesn’t have the feel of being dominated by celebs unlike Vine (RIP), Twitter, YouTube or Instagram. The main feed of this app features everyday users who are not pro with video creation. These users are funny, creative, clever or cute, but with complete knowledge that this is an internet joke.
TikTok features videos that are outright cringe-worthy, but then there is also a whole world of videos that are not found anywhere except for on TikTok. These videos are weird at times, sure but they are fun to watch.
And that’s exactly what is driving this insane growth.
Below we have tracked the timeline of TikTok since its inception where you can clearly see how this app has paved its way into the phones of billions of people seamlessly.