Once upon a time, marketers would minutely focus on just one channel to engage their target buyers.

But that’s an old story now!!

Brands want to be present everywhere their target buyers are – social media, emails, landing pages. mobiles – just about everywhere. The reason is simple – consumers have become aware and are well-informed. They are not going to take anything served on their plates. Their needs, demands, and expectations are very clear to them, and they look for social proof of a brand they will invest in. Additionally, it is important that you connect with your target buyers based on what they are looking for. Your consumers want you to be equally informed about them and be present on all the channels they are in. In a way, it is mandatory that your consumers find you easily on all platforms.

That is where multi-channel marketing seeps in. However, that does not mean, you start creating landing pages and forms, updating all social media platforms, and launching multiple ads – all at one go. Nope.

The art of doing multi-channel marketing automation depends on which channel gives you maximum traffic. PinPoint the channels that add value to your marketing qualified lead pipeline and start planning around them.

To know which platform will perform best for your platform, you need to turn to your analytics multiple times. We cannot do the analysis for you although we have the tool that will let you do it in lesser time. But we can tell you how multi-channel practices can add value to your business. We have compiled the views of various marketers and created an overview of the benefits each channel has.


Ankit Prakash is principal founder of Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.

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