Whether you create content for your blog or business, optimizing the content for on-page SEO to capture organic leads is a must.
However, to gain organic leads, there are tons of content-based work to be done. Creating a company blog, hosting it on WordPress CMS, customizing the WordPress URL, and integrating with Plugins are a few other factors that help improve your website content and gain organic traffic/ leads.
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1 . What does Google PageSpeed Insight mean?
2. Why should you care about page speed?
Loading time is the crucial indicator of the performance of your site and not the PageSpeed insight score.
A score between zero to forty-nine is termed as inferior by Google, fifty to eighty-nine is an average, and a ninety-plus is a good score. Google PageSpeed Insights Score does not gauge the site’s user experience.
What does Google PageSpeed Insight mean?
Google PageSpeed Insights enables you to identify the issues and suggests best practices, web page optimizations, and website ideas make a website load faster. User experience is one of the main factors contributing to the Google PageSpeed Insights Score because the optimization of content and other content changes do not make any difference.
Imagine how a prospect feels when they click on a landing page, and it takes forever to open. A study says that more than 53% of people do not wait for more than 3 seconds for a page to load. It means half of the prospects leave the page and do not even see it. More the time it takes to load, more visitors move away without viewing the page.
Why should you care about page speed?
The Google PageSpeed of your website can affect both the user experience and the mobile speed. It also affects the ranking factor with Google Search and Ads. Mobile page performance has been a part of the ranking factor.
Whether it is the content optimization or the ranking factors, a good Google PageSpeed Insights Score enables your website to attract more visitors and bring in and convert organic traffic, which means more business!
A few pointers that enable you to achieve a perfect Google PageSpeed Insights Score
1. Avoid redirects of pages.
Avoid post-click landing page redirects. Imagine the frustration of a visitor to your website if they have to click through multiple redirects to reach specific information.
Each time they click, they have to wait for the page to load. It either means that the visitor will lose interest and not proceed further or get frustrated with those multiple clicks and wait to reach the required page.
That is why a website built with responsive design ensures an excellent user experience.
2 . Compressed version
A standard HTTP request-response takes time to be processed. However, when a gzip version is enabled, the request gets fulfilled with a compressed version which means a formal request may require triple the amount of time instead of the compressed version. The advantage of the compressed version is that it offers an excellent user experience to the visitor and avoids an entire page loaded for detailed information.
3. Images curtail loading speed
Google testers suggest that images pose a threat to page speed. The logos, icons, and other product images compromise the page’s total weight, leading to slower loading time, which may lead to lower conversion.
Studies suggest that pages with a higher conversion rate of visitors consisted of 38% or lesser images.
4 . Minimize for efficiency
As the name suggests, Minify minimizes the amount of data available by removing any unwanted data that may affect the page processing. Google recommends using HTML minifier, CSSNano, and UglifyJS2 to minify HTML, CSS, and Javascript, respectively.
The Google AMP and AMP for ads are a couple of frameworks that enable developers to build a page that loads in a fraction of a second.
5. Prioritize content
Brian Jackson says that the page load time is not about how quickly a page loads. It is about “perceived performance.” Perceived performance means the perception of the user, which is not the same as the actual performance.
So, while measuring a website’s loading time, it is not possible to consider the speed test tool. The page design based on prioritizing the content is essential. The elements on the page should load as per the viewer’s priority so that they do not have to wait for long to get to the critical page.
6. Server response time
Memory Starvation, Frameworks, Libraries, Slow routing, and database queries are a few factors that contribute to the server response time. However, a cheap web host could also be the reason for the slower server response time.
As per Raelene Morey, poor hosting was the primary reason for the issues with her website. She says, “A cheap web host offering monthly plans for $3.95 complete with unlimited page views and unlimited space might seem like a bargain, but the trade-off is usually slow site speeds and frequent downtime during high traffic periods”.
Investing in a good web host and finding a hosting package, not on a shared server, would be a great idea to keep the site loading with lightning speed.
7. JavaScript Elimination
Third-party scripts use JavaScript for enabling interactive page elements, and in the process, it halts the parsing of the HTML code. Due to this, you get an error message that reads” eliminate render-blocking JavaScript.”
Using scripts that load asynchronously, delaying the scripts that are not essential to the loading process, and inserting external JavaScript resources into HTML documents are a few ways of tackling this issue.
8. Browser caching
The communication between the server and the browser takes place multiple times before a page is fully loaded. However, the browser’s caching helps it remember recently loaded items like logo, header, etc.
It enables the browser to load items without actually communicating with the server, which means the lead time to load is shorter. Google recommends a one-week minimum to a preferable one-year caching policy.
Conclusion
Google PageSpeed Insights Score is essential for several factors. The first and foremost being it helps to improve conversion.
Storing images in the cache memory for quicker loading time, eliminating render-blocking JavaScript, and using good web hosting helps in reducing the website loading time. To prioritize content from the viewer’s perspective, reducing rich images, avoiding redirects, and using a compressed version is helpful.
All these tips and tricks can help improve Google PageSpeed Insights Score and also ensure your website pages load in a good perspective time.
