Businesses cannot overstate the value of automation in today’s digital world. But, marketing automation for marketing agency firms is the critical approach for them to fulfill their goals and expand their operations as they develop.

Indeed, with the appropriate technology in place to launch appealing marketing efforts for your clients, you can scale with confidence while generating improved work processes that yield better outcomes.

According to emailmonday, 75% of marketing professionals are already utilising at least one sort of Marketing Automation technology in their strategy, while a Forrester report found that marketing automation spending is anticipated to reach $25.1 billion annually by 2023. Interestingly, as per Marketo, 76% of businesses implementing marketing automation generate a return on investment in year one.

All these numbers demonstrate the immense scope of automation’s growing popularity, but the practical benefits are much more apparent. Certainly, marketing automation is vital if you want to expand your marketing agency.

Interesting Read : The Advanced Guide to Marketing Automation For FinTech

It allows you to develop and take on more clients without placing additional strain on your present resources. It is one of the primary advantages of using Aritic PinPoint since it aids in the efficient automation of essential processes.


4 Tips on Marketing Automation for Marketing Agency

Let’s take a look at how marketing automation may help your marketing agency expand while also adding significant value and efficiency to your services and operations.

1. Invest in Inbound Marketing

The first thing you think of traditional advertising is certainly Outbound Marketing. A company sends out its message through social media, cold emails or advertisements for its audience. But, if it’s not relevant, doesn’t have a clear call to action or is not attractive enough, the message gets usually ignored.

Interesting Read : Why Marketing Automation For Accounting Businesses Matters?


The reason why focusing on inbound marketing is such a game-changer. With inbound marketing, you’ll see prospective customers come to you because It’s less interruptive and proves to be more valuable with the mix of marketing automation for marketing agency firms.

The idea is to create a system that constantly attracts the attention and interest of your prospects to your marketing agency. Above all, inbound marketing cuts costs strengthens customer confidence and provides quality leads to you.

2. Foster Interest and Consideration through Value Differentiating Factors

Your differentiation strategy is the way you set apart your business from otherwise similar competitors in the market. Typically, this implies highlighting a significant value differentiating factors between you and your competitors.

And this difference must be valued and borne in mind by your potential customers. Strong differentiating factors will result in a competitive advantage for your marketing agency.

Value differentiating factors link to positioning. Businesses use them to differentiate their products or services from their competition to provide unique value to the customer, which is why the successfully differentiated businesses are constantly developing and promoting products, services, and, above all, unique customer experiences. 

Almost 52% of businesses focus on having different value differentiators for their various products or services. 

Therefore, we believe any marketing agency or company should continue to foster interest and consideration through value differentiating factors.

3. Enhance Engagement with Segmented Communications

Email blasts no more work, specifically when audiences today have greater expectations from the companies and agencies they do business within all entirety. They want more relevant communications or messages that align perfectly with their interests and challenges.

As a matter of fact, 70% of millennials are irked when they get email communications that have nothing to do with their interests.

The good news is that one of the best ways to increase the relevance of any email message is through segmentation and embracing drip campaigns with personalized content. Segments are filters that are applied to the main list. Specifically, this means that you can discover and classify subscribers showing similar traits to give them more relevant communications on a specific topic, promotion, or product that suits their interests. 

Marketers segmenting their email lists get 39% more open rates, 28% less unsubscribe rates, 24% more deliverability. 

Using the power of segmentation means you can send more relevant and better email campaigns that reach your audiences with the information they look for specifically. It ultimately drives more engagement with the aid of marketing automation for marketing agency firms.

4. Nurture Leads

Nurturing leads is about your relationship with your prospects and how you can strengthen those relationships to win sales. That’s where lead scoring plays a dominant role to let you know which prospects are ready to convert and which needs more effort from you on the part of nurturing them.

Lead scoring is also a go-to tool driven by marketing automation for marketing agencies, used to set up automated systems that would feed relevant communications to nurture cold leads. In fact, Lead-nurturing emails have a response rate of up to 10x compared to standalone emails.

Interesting Read: Quick Checklist to Help You Boost Your Marketing Automation Growth


While it takes time and patience, the lead nurturing establishes, if not the readiness to convert, at least valuable knowledge, trust and relationships.

These relationships with your leads are crucial to your marketing efforts and ultimately will drive the success of your marketing agency business.


Parting Thoughts

Marketing automation is a way forward. Now that you know about the best practices of marketing automation for marketing agency, you can begin to reflect on the various processes within your marketing scope that you can automate.

Automation makes it easier to implement the agency’s various marketing strategies by not requiring them to hit “send” on every time for their campaign, email, message, or social sharing they create. The right tools will automate all these actions based on specific triggers or schedules you set in advance.

When you have the right automation technology at your side, your team can automate online marketing campaigns, reduce administrative work, eliminate repetitive tasks, and release their bandwidth to focus on more critical issues. Indeed, this is where marketing automation software like Aritic PinPoint extends your reach in all these dimensions.

Author

Sandeep is the Senior Content Writer at Aritic, where he creates content that adjures attention, builds authority, and drives action. He is a Linkedin maven who believes that learning is a lifelong process and has the ongoing curiosity to learn new things.

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