Unlike long-form content, which gives depth to a topic, snackable content is often short-form, neat, and easy to consume content format.
Snackable content is information presented in an easily digestible way for the intended audience and really doesn’t require a whole lot of time to read or watch it; instead, it just needs a brief look.
It means that the target audience can consume it irrespective of wherever they are – whether they are waiting for their cab to arrive, while they make themselves a coffee, or are out on a morning walk.
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Snackable content is frequently enjoyable and amusing. It can range from quick facts, top 10s, infographics, animations, videos, memes, puzzle-inspired posts, and bulleted posts.
Snackable content can rescue you when it comes to improving the response rate of your content in the crowded social media world.
Why Snackable Content?
According to Statista, the average daily social media usage of internet users worldwide amounted to 145 minutes per day.
That time is heavily drawn out in short stints of scrolling on various forms of snackable content, especially new short-form video experiences on Youtube Shorts, Instagram reels, and many more.
By creating a variety of snackable content, businesses and brands can engage audiences quickly using a plethora of social media mediums and sustain more brand awareness. People grab a bite and share it. Snackable content is also much easier to share with social media peers because it is mobile-friendly.
In other words, it has the potential to go viral. As a result, if you want to raise brand awareness, using snackable content is your best bid.
Key Advantages of Snackable Content
1 . Snackable Content boosts your reach: When you can complement your content marketing strategy with strong snackable content pieces, you can extend the reach and effectiveness of your online marketing activities.
2. Snackable Content is easier to repurpose: Since we have a shorter attention span and sophisticated timeline, content transforms rapidly. When you capture attention and get the green light, it means you can repurpose and perpetuate your snackable content.
3. Snackable Content is easy to share: People like to share memorable pieces of content they experience in the form of short-form content. Thus, snackable content would be easier to share since they are byte-size.
4. Snackable Content generates instant gratification: Snackable Content produces instant gratification for your audience as people like short-form content on the go. Thus, it gives you an edge if you consistently publish short-form content and drive better engagement and clicks.
Snackable Content Examples
1 . Infographics
Infographics, as a format, is one of the best mediums for condensing more informative and meaningful content into one visual snackable creation. Though, Infographics can take considerable time and design commitment than other types of content but can work incredibly in boosting credibility and traffic.
2 . Meme
It is one of the most popular forms of snackable content that drives instant gratification. Memes are pictures from popular culture, which encapsulate snackable content as short and humorous captions. Sometimes memes serve as satirical metaphors for contemporary incidents or trends.
With the hooking power they possess, Gifs is another fantastic type of snackable content that has become omnipresent on the net to grab audience attention. Gifs can be used to easily be used as short-form animations to show captivating images on a loop.
4 . Pictures
Pictures and images are yet another snackable form of content that speaks more than words. Considering pictures enriches your content presentation supporting one with captivating visuals and adds a new dimension to elevate the audience’s interest.
Use Short & Snackable Video Content for Video Marketing
Short-form or Snackable Videos are hugely popular today as far as video marketing is concerned.
In fact, video consumption has increased by 120% since March 2020. Youtube, Instagram, and Snapchat all introduced easily digestible videos that catch consumers’ attention- Youtube Shorts, Instagram Reels, and Spotlight, respectively.
So, it’s no wonder that video marketing is the thriving form of snackable content format. But it all depends on how well your snackable video content is created in terms of giving buoyancy to your video marketing strategy.
1. Start with an “about us” video
“About us” videos are a great method of using snackable video content for video marketing: a short but well-produced video that tells your audience all key things about your brand or business.
Keeping it short is better. In fact, 68% of people are keener to watch a Business Video if it’s under a minute in length.
“About us” videos are usually published on a website’s about us section or even on the homepage and are often known as key messaging videos. These videos should be a show of personal commitment, passion, and a high-level perspective of your business – why you do what you do. A video is a versatile tool that allows you to communicate and helps people stay on your website for longer.
2. Edit the smaller stories
Getting your “About us” right can give extendable ideas in the form of smaller stories. You can work on identifying those smaller stories and transform them into stellar “snackable” videos.
Because you’re repurposing video and production efforts that already exist, the additional cost should be minimal — and you’ll have many more videos to use on your website.
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When you’re repurposing your existing video and producing efforts to extend them into more videos, any evident extra costs should be minimal.
3. Distribute them everywhere
Now, it is a good idea to share and distribute your snackable videos elsewhere.
Utilize the power of social media across Facebook, LinkedIn, and Twitter, embed your distribution with a link leading either to snackable video or to a relative page or appropriate landing page on your website.
You can also distribute your snackable video content to an email blast.
If you only remember one thing from this article, make it this: Snackable content, especially snackable videos, is an excellent way of video marketing and immensely helps generate leads, pique the attention of prospects, and increase customer interaction.
The key is to keep your content truly valuable is little creativity, a strong narrative, and insight into your audience’s needs.