Instagram is a photo and video-sharing social networking application used by millions of users worldwide to connect with friends and family. Interestingly, Instagram sustains more than one billion active monthly users and 500 million per day Instagram Stories are created and shared on the platform.
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In a bid to compete with TikTok, the Facebook-owned social networking platform introduced Instagram Reels in August 2020. Reels allows users to create and share innovative short-form videos on the platform. Unlike IGTV, Instagram Reels is the intrinsic feature of the mainstream Instagram interface.
Instagram Reels already mimics a lot of attributes of TikTok in many ways. Now it has launched the Instagram Reels Remix feature that actually brings a Duetting feature on deck. It will allow you to remix an Instagram reels video that is very similar to Tiktok’s duetting feature. Thus, it’s almost exactly the same thing.
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Let’s see what this new feature Instagram Reels Remix is? How can marketers use Reels for marketing their products?
What is the Instagram Reels Remix Feature?
In simple terms, with the new Instagram Reels Remix feature, you may make a reel in response to the existing one.
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This feature is very similar to the TikTok duetting feature. You can react to other user’s Reels videos in a ‘reactive styling’ fashion, or you can enable users to react to your Reels videos on their own. It is really an exciting way to engage, collaborate, and interact with other users on Instagram.
How to Enable or Disable Remix Feature for Reels?
You can actually open your content to millions of possible collaborators by enabling the Instagram Reels Remix feature on your Instagram app. That’s like embracing a lot of possibilities like extending reach for your content and even garner virality.
By default, the Instagram Reels Remix feature should be active on its own, depending on your privacy settings. But, in any case, if it isn’t, then here is how to enable it on your app:
Step #1 Go to your Instagram profile privacy settings.
Step #2 Tap “Reels”. There will be an ‘Enable Remix’ option with a toggle button.
Step #3 If it appears blue, it is already enabled or else tap and enable it.
That’s it! You are now good to go with remixing.
How can you Enable or Disable the Remix option for an Individual Reel?
With Instagram Reels Remix, you may also remix the selected rollers if you want to choose and mix.
Go to your Reel you wish to enable or disable Remix for and tap the three dots. Then, tap “Enable Remixing” to turn on the feature or “Disable Remixing” to turn it off.
How to Remix an Instagram Reel?
The new functionality of Instagram Reels Remix is quite easy to use.
Select the Instagram Reel you would want to Remix to get started. You can combine one or more reels from other users that have been previously added to the platform (which will depend upon whether the account holder has enabled Remix access or not).
Step #1 Choose a video, press the three dots present on the bottom right corner. You’ll see the “Remix this Reel” option if the user has enabled the Remix function on the profile.
Step #2 Record your new reel or upload it. On the right side of the screen, you will see your new video created.
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Instagram provides features to add to your remix video where speed can be changed, effects can be applied, a timer can be set and aligned.
Step #3 You can now enhance your video by editing it. You may draw or add text, add narration and add stickers, and do basic audio mixing.
Step #4 Write a caption for your remix video, then select the settings for your video—tap “Share” when you are ready to post.
4 Ways to Use Reels for Marketing Your Product
Social media is evolving almost every passing day. Obviously, it is great if you include its power in your marketing strategy.
Here are a few pointers to keep in mind when incorporating Instagram Reels into your marketing approach.
1. Behind-the-Brand Videos
Audiences expect more from brands and want to engage on a more personal level. Therefore, they seek out more exclusive content from their favorite brands. With Instagram Reels, you have that medium at your reach but only have 30 seconds to strike a chord.
It is an ideal format to connect with your audience on a more personal level. You can do it by showcasing your audience a quick peek into behind the brand video.
2. Explainer Video
As with regular feed posts and stories, Instagram utilizes the same algorithm to rank and show up the top reels.
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Using the funny, creative, and engaging elements are super great for optimal exposure in Instagram, and Reels is no exception to this aspect.
In addition to delivering entertaining content, it’s intriguing for your audience to let them learn something new from you because it will hit their attention spot. They will recognize you as an authority and leader in your niche. You can also use animated information videos or doodle videos to quickly grab viewers’ attention and build authority.
3 . Leverage User-Generated Content
When it comes to video marketing, time and budget have always been major obstacles. The good news is that you can eliminate these obstacles by utilizing user-generated Reels videos, and here Instagram Reels Remix feature will work perfectly.
Begin by collaborating with micro-influencers to make mini-videos in which they use your content. Make a short slideshow Reel out of photographs supplied by fans.
You will have a solid opportunity to enhance your engagement rates since the audience is more likely to share such content, increase your brand’s reach, and build awareness for you.
For example, product reviews and testimonial videos are great examples of user-generated content to promote your brand.
4 . Showcase Your Products in Action
Have you ever purchased a product online just to have it come and be completely different from what you expected while placing the order? By showing your products in real-life working scenarios, you can give your audience’s more insights into your product and create encouraging experiences beforehand.
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Highlight your product’s top qualities and benefits they can have from using it. Moreover, it would be best to highlight its unique selling feature (USP) – why should customers buy your product over a competitor’s?
Instagram Reels has revealed a gateway to businesses and marketers and showed an entirely lucrative stage where they can easily find new opportunities to strengthen their brand’s presence on social media.
Using the latest Instagram Reels Remix feature, you can introduce your new products or events creatively and include your target audience as part of your storytelling.