The three pillars of modern digital marketing are as follows: search, social, and content. It’s now the commonly accepted wisdom…
High Inbox delivery is mandatory, and there is no place for messages landing in the spam box. Did you hear…
Hello there, 2023 will continue to be the year of emails, it is predicted that almost 319 billion emails per…
On one hand, 84% of all buyers found crucial information online that helped in their home search. On the other…
Email marketing is not the same as Marketing Automation. Email marketing can be automated with a marketing automation tool. Confused?Let’s…
With all the reports of inbox overloading and deliverability issues, emails were supposed to get a setback; until the reports…
Marketing-Sales Alignment is crucial. Let’s take the human body as an example to get to the root of this concept.…
A marketing automation tool is also designed to help in improving marketing team productivity. In a way, all these automation…
It seldom happens that the sales team reach out to a completely clueless customer. Thanks to the gamut of resources…
In an ideal world, your leads will maneuver themselves down the marketing funnel. But that’s not how things work. Lead nurturing…