A marketing automation tool is also designed to help in improving marketing team productivity. In a way, all these automation features are designed to help marketing team come out as more productive.

When we are discussing the lead conversion process, it might sound like simple 1-2-3 steps. But there are so many things to do and you require so much collaboration for that. You need your sales team to respond almost immediately when your lead is ready. Your sales team will need to get in touch with the marketers to follow up after the purchase happens.

Hence, the bottom line here is- collaboration and that too instantly is important. Luckily, we have marketing automation tools to bridge the gap between sales and marketing, giving way to effective lead nurturing and conversion. Although, automation tools do not look like a productivity tool, using one surely helps in improving the marketing team productivity. Automation offers the precision required to identify the most potential leads and fill up your sales pipeline.

Improving Marketing Team Productivity with Automation

Marketing is not about sending emails only. It starts with lead qualification, followed by nurturing and transferring to sales.

Enhancing Lead Management and Nurturing

You can get 100 visitors in a certain period of time. But are all these leads worth your time? To improve marketing team productivity, you will first need to have a clear picture of how a qualified lead looks like. This idea comes from interacting with the sales team. Once you know exactly what you are looking for, you can set your parameters on your automation tool. Based on these parameters, now you judge your leads’ behaviour and engagement. Those that fit your parameters most closely are your warmest leads or ideal buyers.

Now you have qualified leads. Here also you can improve your marketing team productivity with automation- Automation enables advanced segmentation of leads based on website/app behavior, engagement rate, location, and other demographics. According to this, a buyer’s profile for each lead gets prepared automatically.

Now, when you observe and track their website behavior, you can start assigning scores for each activity. Leads that have the highest scores are almost ready to hit the ‘buy’ button. As a marketer, you have successfully identified the most potential leads with an automation tool. The same notification alert is sent to your sales representative as well. Based on your research and buyer’s profile, it becomes easier for your sales rep to communicate with these leads and get conversions.

Your sales rep has all the information needed to close the deal. So, is that all you need to do as a marketer?
No. The work has just begun. Once your sales rep communicates with the leads, it comes back to you again. This is the decision phase of your leads, and you need to tell them exactly why your brand will benefit them the most. Targeted and personalized emails are the best way to do so. Sending across valuable information and listing down benefits, along with exclusive purchase offers- automation ensures your leads are properly nurtured to finalize sales.

Primarily, an automation tool helps in improving marketing team productivity by aiding with lead nurturing practices and bridging the gap between sales and marketing. But that’s not all. There are many more features an automation tool has that can improve your marketing team productivity manifold times.

Related Post: 21 Questions Every Marketer Must Ask Before Implementing Marketing Automation

More ways to Improve Marketing Team Productivity with Automation

1. Time Tracking

Many automation tools come with the clocking feature. You can assign deadlines for your team as well as for your own work. Finishing work on time can help in boosting your team’s productivity as it instils a sense of satisfaction that work gets done on time. Also, including this tool may ease your employee monitoring ability ever than before.

2. Managing multiple clients

Your marketing team need not falter with multiple clients demanding at the same time. Automation tool helps in organising, managing and reaching out to each client personally. Whether you need to send a detailed report or create an invoice or share work details- managing multiple clients is easy with an automation tool. And when your clients are managed properly, your marketing team works better.

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3. Automated campaigns

Thanks to features like autoresponders, automated drip marketing campaigns and automated email workflow design, an automation tool increases the productivity of your marketing team by taking over the tedious manual tasks and saving time.

4. Reporting and analysis

Detailed reports are another feature that aids in improving marketing team productivity. When your marketing team has datapoints to analyze and detailed reports to support the data, lead analysis improves manifold times. They are able to design and strategize their marketing flow in a more effective way.

5. Building a transparent relationship with customers/clients

Automation offers a unique kind of transparency. Your marketing team can instantly know which lead or client needs attention, which one will need more nurturing, and which are ready for your sales rep to take over. This transparency helps in building a relationship with your customers/clients, which in the long run boosts your overall sales as well.

Other prominent features that help in improving marketing team productivity:

Automation tools come with many more additional features that speed up the marketing process, leading to more productivity. Some of these features are:

If you are looking to improve your marketing team productivity with automation, it’s time to start using one.


Ankit Prakash is principal founder of Aritic. Ankit is a passionate and determined entrepreneur; building successful Internet product since 2006.


  1. Annie Reed Reply

    Hey! lots of good advice in your post! Marketing automation is not like a productivity tool, but it definitely makes the whole process quicker and simplifies the work of sales team. I cannot see why still many of marketing departments, consultants, and full-sized marketing agencies don’t realize the benefits offered by marketing automation. I think a marketing automation software is very necessary to streamline the sales and marketing teams by replacing time-wasting procedures with automated solutions.

  2. Harry Henderson Reply

    Not only Marketing team’s productivity but also Sales team’s productivity increases by implementing Marketing Automation Software. It brings with it the speed, agility, effectiveness along with better sales and profits!

  3. Alan Stewart Reply

    Marketing Automation software is a gem of a tool that helps us to drive our company forward by increasing productivity and income at the same point of time.

  4. Andrea Gonzalez Reply

    As marketing professionals strive to keep their brands on the forefront of their consumers’ minds, data management through marketing automation technology makes just right sense.

  5. Donald Williams Reply

    Marketing automation makes it very clear where the bottlenecks in your company are, thanks to having clearly defined processes, and birds-eye view reporting of the company’s pipeline. It does not only keep an account of their work but also makes their work a lot easier and provides aide.

  6. Martha Wright Reply

    Automation tools speed up the marketing process and hence leads to greater productivity. I am intrigued to try increasing my team’s productivity with an automation tool now. Great post.

  7. Emily Griffin Reply

    An excellent article Ankit! I genuinely agree with the tips discussed here as the automation tools speed up the marketing process and hence leads to higher productivity.

  8. Justin Johnson Reply

    Marketing automation is a great platform which can help you drive great sales by increasing productivity. The blog contains interesting ideas regarding it.

  9. Sara Harris Reply

    Loved to read this post! Marketing automation makes the whole process quicker and simplifies the work of the sales team to increase the opportunities for new businesses.

  10. Kelly Patterson Reply

    Yes, Ankit, I do agree that marketing automation software is a great tool which can help you increase productivity.

  11. Harry Henderson Reply

    It was an interesting article Ankit! It discussed about how the automation tools can speed up the marketing process and lead to higher productivity.

  12. Kathryn Kelly Reply

    Since there are many activities involved in the marketing team, which can be carried out smartly with the help of marketing automation platform.

  13. Andrew Richardson Reply

    It was a great article Ankit! This article clearly describes the causes for carrying out the marketing processes which lead to higher productivity.

  14. Sanjay Singh Reply

    Blimey! Enlightening article. However, I would say that the content marketing efforts can be sabotaged if your marketing automation isn’t user-friendly.

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