Video marketing is a trend that is on the insights of rise in recent years for B2B businesses. It has become a major asset of a B2B marketing strategy because video content is good at capturing a prospects’ attention quickly. It is one of the most efficient ways to drive sales process in buyer’s journey and attract more automation marketing qualified leads.

A qualifying study by Email Monks reveals that videos with emails realize up to 280% feedback than? those without. A much recent report done by the Aberdeen Group, states that 67% of institutions create brand publicity using videos. Also, 60% of such organizations use videos to drive conversions while another 53% nurture marketing qualified leads using videos.

The question is how B2B marketers can take advantage of this trend to boost their conversion rates?

I’ll brief you on six methods to attract more B2B generate boost qualified marketing qualified leads with your video content.

1. Explainer Videos

An explainer video is an excellent way to attract the top-of-the-funnel (TOFU) qualified leads. They come in handy while explaining the challenges solved by your product or service and how profitable your business is to your customers list.

Explainer videos will be more effective when you create them by keeping in mind your buyers’ personas and their pain points.

However, if it fails to address the major pain points of your buyer’s persona, it will soon drop off. It is vital to do keyword research to find the topics and patterns that attract qualified leads with a clear choice of the subject at hand. The video should be straight to the point to answer the B2B researcher’s concerns and questions, making it inevitable for them to consume your content continually.For example, PandaDoc has this amazing one minute video that explains what it does.

2. Whiteboard Series

An explainer video can give a brief overview of what your product or services do. On the other side, whiteboard videos enable you to explore deeper into a feature, a specific benefit or even a customer’s concern.You can use whiteboard videos for your broader education-based marketing strategy. They show you how to apply video marketing and sales to enlighten B2B focus audiences and boost brand awareness. In the below video Jelly Digital Marketing and PR explains how it can help you design whiteboard videos. All rights reserved.

3. Webinars

Webinars offer an excellent way to use videos to join your audience engagement. Sometimes webinars can have guest speakers. That’s how It helps you to learn and build a trusted reputation for your business and might transform to generate b2b qualified leads into paying customers ?

Next comes how to use it to repurpose content and move into other forms such as slideshows, infographics, and read articles for numerous channels.  I am sharing a webinar visually. It is about how you can solve within your content hurdles. You can invite them using the email address contacts list.

4. How-To Videos

Nothing supersedes the convenience of how-to video that shows you how to tackle a problem, in a brief step by step plan. Make sure this kind of video gives clear instructions on how to overcome challenges. Yet it can be particularly efficient at converting generate qualified leads. For instance, you can gate your video content behind a landing page or a blog post and add qualified lead generation forms to it using a video platform. The below How-To video by Moz gives content marketing and sales tips for B2B organizations.

5. Testimonial and Case Study Videos

A testimonial video is a powerful way to reassure your qualified business leads that you are the best option. See the thing about testimonial videos is that you don’t have to create something extraordinary. Make sure you tell your sales rep team only need to record some of your customers talking about your product/service and how it applies to their daily life ☺

In the same way, you can create case study videos that you link to in your sales ready emails for the buyer’s email address to display how your business has assisted your customers which converts into qualified lead scoring. Fulfilled target customers are excellent brand advocates. Hence come a positive personal story will have a significant impact on how B2B researchers rate your product/service. I am sharing a testimonial video of Yum Yum Videos. All rights reserved.

6. Product Demo

Product demos offer a great way to demonstrate what your product does and how it tackles customer pain-points. You can even create demos for specific use cases and features. You need to add a lead capture form right at the end of your demo video.

Live product demos intent for converting sales qualified leads. Your potential customers are looking for answers in various tools and platforms on the product. If you explain how easy it is to use the product and the features, it will most likely prove as the best option for the sales qualified lead sql. Here is a product demo by Aritic PinPoint, a Marketing Automation suite.


Content packed in a video is a powerful asset to enlighten your audience and offer engaging stories. It is unique and helps in decision-making at every stage of the sales process. The important thing, however, is to distribute videos with information that align with your real focus audience. The ideal videos can inspire executives, managers, companies, sales and marketing automation teams together. Actually digital videos convert are based on more generated than finding sales qualified leads into paying customers.

What strategies could you incorporate this year? Have you noticed videos offers to have created most success for your business? Do let us know.


Pritha Bose is the Senior Marketing Content Specialist at Aritic where she writes and edits for their marketing and sales blog. She is an avid reader and a social media enthusiast. On the flip side, Pritha thinks the whole world is an artificial simulation, and one fine day the skies will open up and she will see who controls it.


  1. Denise Rivera Reply

    You have very nicely distinguished different types of videos or similar methods. Every business has a diverse client population but we have to agree that millennials make up quite a large number of it. Millenials have the attention span of a goldfish. For one’s business to strive we must make it more alluring and at the same time, it should be informative. A video requires a lot less commitment from the audience and is engaging compared to written material.

  2. Jacqueline Foster Reply

    Videos have influenced every social media platform to a great extent, hence pay importance to how to incorporate videos so that we can convert more qualified leads into customers.

  3. Carl Cooper Reply

    Videos have always been a significant part of marketing. Hence it was even used for converting more qualified leads into customers. Thanks a lot, Pritha for such a well-written post.

  4. Evelyn Walker Reply

    Incorporate videos play a significant role in converting leads into customers. Thanks a lot, Pritha for updating the article about it.

  5. Nicole Collins Reply

    Video marketing is a great business strategy which must be followed by every marketer to proceed further. Thanks a lot for sharing the article.

  6. Sharon Ross Reply

    Converting leads into customers can be a tremendous hassle-free task with the help of videos. Thanks a lot, Pritha.

  7. Mary White Reply

    For converting leads into customers, incorporation of videos is as essential as video marketing. Great work, Pritha.

  8. People tend to have more interest in buying things that they see rather than those they read about. Having these 6 types of videos is a major plus for a business.

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