Despite the advantages of adopting marketing automation, the risk of phishing emails doesn’t lessen. In fact, according to Infosecurity Magazine:…
You have a good inflow of visitors. You are collecting lead information via landing pages, social media surveys and contests,…
You have a good influx of organic traffic. With dynamic contact list segmentation, you now have properly segmented lists. Now…
The knowledge of the various types of mailboxes used can help in organizing a successful email marketing program. In 2021, on…
Email marketers struggle to identify the exact number of emails that will give them the maximum ROI, i.e., the exact…
Did you automate few of your campaigns? Are you trying to understand your email marketing metrics? Are those numbers confusing…
Emails continue to be marketers’ choice of a communication channel. Not just marketers, even customers prefer to have relevant emails…
This is an article that covers all the vital information regarding strategic marketing and communication plan. The aim of the…
Previously I had elaborately discussed the lifecycle of an email subscriber. However, emails addresses are just one part of nurturing…
This article describes the procedure engaged in outlining fruitful advertising efforts. The objective is to lay down methodologies and strategies…