Designing emails for a smooth lead experience requires a focus on simplicity, visual appeal, mobile optimization, personalization, clear call-to-action, and…
Unified customer journey mapping plays an integral part to maintain the sanctity of the brand. A well-designed omnichannel strategy will…
We hear several new terminologies in the business world. One of the most recent buzzwords is Customer Success Strategy. People…
When you talk about marketing communications, personalized marketing messages are the first thing that comes up to your mind. And…
Live video streaming services offer plenty of benefits for B2B companies. It is the best way to enhance user engagement…
“Do you think that marketing automation for FinTech is an obligation or necessity?” The FinTech industry firmly stands on leveraging…
Channel loyalty is a myth. Even with promos, your ideal buyers will check and compare on other channels. Hence, eCommerce…
The rift between Mark Zuckerberg and Elon Musk, two of the most influential businessmen of our time, is proof that…
This article originally appeared on Martech Advisor Back in the day, social media platforms were a fun place where we…
Maintaining your company’s and brand’s industry and business email reputation check is important to spread your message. Marketers all over…