Of all marketing mediums, email is perhaps the most flexible and easiest way to reach consumers. It is inexpensive, convenient, measurable and most effective for increasing potential leads and sales figure. However, its pro features give an opportunity to the cyber criminals to misuse its transparency and conduct fraudulent activities. This is a huge concern …

Email marketers are always on their toes to match their pace with the ever evolving market demands. For instance, in the US the inbox placement rates have dipped to 69 percent (2016) from 78 percent (2015) in the second quarter. Thus, intended recipients are unable to see almost 1/3rd of the emails sent out in …

It wasn’t long when organizations and mailbox providers were engrossed in IP reputation. However, as world’s majority population engages over the internet using multiple devices, it is becoming increasingly difficult for mailbox providers to have a proper setup to filter-out spam emails.This blogs explains why maintaining a good sending domain reputation is a major plus point for …

Email marketing is touted as the most popular and effective form of reaching out to users and clients. In order to have a successful email campaign, a lot of factors need to be kept in mind. The foremost of all is to understand how your email provider works. A majority of users have more than …

It is futile to expect customers to identify phishing emails and report about the same. It is, on the contrary, up to the brand to take required measures. About 97 percent of users fail to identify a phishing message because these messages are appropriately camouflaged to look sophisticated. As a result, now brands are turning …

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …