We are always at war fighting against emails frauds. Because of this, some standards that are set to help in this fight have raised. One of these standards is SPF (Sender Policy Framework). This policy is used by a domain to publicly state the servers that can send emails on its behalf.  Although it is …

It is very important to make a great first impression to draw an user to you. One of the ways is to invite a user to try your application. Many applications do not require to invite users via invitation emails. However, when you get this all right, the invitation email will enable the new user …

When your company deals with a software product, it will have a trial period for free users. The structure of the trial period may vary from one company to another. As the trial period comes to an end, you should send the user an email or two to make them aware of this. This helps …

Anyone who runs a business is bound to deal with receipts and invoices. Any highly functional business is required to process payments and send receipts for all the payments processed. While such emails are present everywhere, they are constantly over-looked. Considering the value they add and the experience they provide to the clients, they are …

Of all marketing mediums, email is perhaps the most flexible and easiest way to reach consumers. It is inexpensive, convenient, measurable and most effective for increasing potential leads and sales figure. However, its pro features give an opportunity to the cyber criminals to misuse its transparency and conduct fraudulent activities. This is a huge concern …

Email marketers are always on their toes to match their pace with the ever evolving market demands. For instance, in the US the inbox placement rates have dipped to 69 percent (2016) from 78 percent (2015) in the second quarter. Thus, intended recipients are unable to see almost 1/3rd of the emails sent out in …

It wasn’t long when organizations and mailbox providers were engrossed in IP reputation. However, as world’s majority population engages over the internet using multiple devices, it is becoming increasingly difficult for mailbox providers to have a proper setup to filter-out spam emails.This blogs explains why maintaining a good sending domain reputation is a major plus point for …

Email marketing is touted as the most popular and effective form of reaching out to users and clients. In order to have a successful email campaign, a lot of factors need to be kept in mind. The foremost of all is to understand how your email provider works. A majority of users have more than …

It is futile to expect customers to identify phishing emails and report about the same. It is, on the contrary, up to the brand to take required measures. About 97 percent of users fail to identify a phishing message because these messages are appropriately camouflaged to look sophisticated. As a result, now brands are turning …

Social internet is on a rise and eCommerce is penetrating at lightening speed. While our web experience has gone from good to awesome, spammers and phishers too had a gala time intruding into our internet privacy! Theft of passwords, bank accounts, manipulating brand names, etc. are just a few proven ways for spammers and phishers …