SEO And PPC Keywords
While concocting an efficient SEO strategy, you will first have to choose the keywords you wish to see ranking on top in Google search results and then optimize your tactic accordingly. This implies that your website or content will appear either at the top or in the first page results whenever a user searches for that specific term or words. However, the main concern is what relevant or exact keywords you should pick and how you can incorporate them into your content, web copy, or Pay-Per-Click (PPC) ads.
You can quickly Download this amazing cheat sheet for an easy-to-use guide to selecting and researching keywords, incorporating them in PPC ads, and making a keyword document to codify your SEO strategy conveniently.